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February 1, 2017

The technical and online education space is competitive. Find out how you can stand out of the crowd with competitor campaigns. 

January 17, 2017
The education decision journey has gone digital. Check out our infographic that explains how prospective students are looking for higher education organizations and what you can do about it.
October 14, 2016
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
August 11, 2016
If you've already studied up on the early stages of the higher education sales funnel, you're ready to hit the books on achieving your end goals. Class is now in session.
June 21, 2016
Besides looking up shark facts, prospective students are also using their access to information to search for colleges--and they’re starting those searches early. And because students are starting education research early, the sales cycle for colleges and universities is growing.
May 17, 2016
Enter 2016. Your college application days are probably long past and the Internet has made the gap between educators and students smaller than ever before. With the Internet revolution, education institutions can reach their prospective students much faster.
May 12, 2016
While family and friends may have been the main influences in your decision, students today are increasingly turning to Google to inform their decision about higher education. Thus, educational institutions are increasingly investing in digital strategies to engage potential students.
"Ajay and Perfect Search came highly recommended to build out and manage our account which would require millions of keywords. [They] were able to quickly build out a huge account and optimize all aspects of the account to beat our goals. From all of our touch points in their firm, Perfect Search has been instrumental in our success."
Kasey Gandham

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Those gorgeous Instagram photobooths are coming back to the and we are ready 🤳🏾

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Is your brand using Instagram Stories? has your essential guide to getting started:

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is taking over the world and 's "Is This An Ad" column might just save us all:

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Re-engaging previously interested customers is a tough thing to do. Messenger ads make it easy:

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Think UX is a designer's domain? It directly impacts your CRO, so , listen up!

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Bring on the stats! Facebook has a new update for Analytics for Apps:

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Thinking about revamping your website? Don't forget critical decisions:

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Twitter is taking another step in its uphill battle against abuse:

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Social video views are climbing, but best practices are different on every platform. Get up to speed:

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Changed Google ⭐ ratings mean not everyone gets a gold star. (We miss pre-K too.) on how to handle it:

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Influencer marketing has a rep for being wildly expensive. wants to change all that:

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Time to get wild with those title tags: Google has brought back emojis in (some) search results! 🎉🙌✨

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Think is just basic advertising? Think again. hits the nail on the head with this piece on branding

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? KaleLimp? WhaleSynth? You're not going crazy. It's all a brilliant campaign:

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The technical education space is getting more crowded by the minute. Here's how to stay on top of the competition:

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does a lot of heavy lifting, but you can make it work harder for you with a diversified campaign 💪

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The factor in Google's local search rankings has changed, and it has a big impact on your strategies:

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Your Facebook ads don't just have to sit in newsfeeds - deliver them straight to your audience in a private message:

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You probably recognize Vans' "off the wall" tagline. But what does it really mean?

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There's something different about the Perfect Search lobby but we can't quite put our finger on it...😇

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Messenger has over one billion monthly active users. Is your business taking advantage of its advertising options?

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Fooling around with /giphy isn't the only thing you can do on :

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decisions are increasingly made online. Here's why colleges need to prioritize digital marketing:

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Your hunt for the perfect internship is over. Check out our digital marketing, copywriting & design internships now!

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The competition between Facebook and LinkedIn is heating up:

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Open rates for emails is not a new conversation - but can you guess the open rate for brand Snapchat stories?

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Google's search algorithm, Penguin, is a mystery even to nerds. We love this deep dive into what it really is:

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In 2017, politics and advertising inevitably mingle. Here's what brands should know about navigating the situation:

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Put away your Ray-Bans. The hottest new shades of the summer might just be Snap Spectacles:

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CRO, UX, & A/B: do you know how these three fit together? Bump up your conversion rate by using them in tandem:

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