If you've already studied up on the early stages of the higher education sales funnel, you're ready to hit the books on achieving your end goals. Class is now in session.
Besides looking up shark facts, prospective students are also using their access to information to search for colleges--and they’re starting those searches early.
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
Sometimes, a small AdWords update can have a huge impact on your search campaigns. Check out 7 AdWords tips to take your account to the next level.
The technical and online education space is competitive. Find out how you can stand out of the crowd with competitor campaigns.
The education decision journey has gone digital. Check out our infographic that explains how prospective students are looking for higher education organizations and what you can do about it.