The technical and online education space is competitive. Find out how you can stand out of the crowd with competitor campaigns.
January 17, 2017
The education decision journey has gone digital. Check out our infographic that explains how prospective students are looking for higher education organizations and what you can do about it.
By Laura Cain
October 14, 2016
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
August 11, 2016
If you've already studied up on the early stages of the higher education sales funnel, you're ready to hit the books on achieving your end goals. Class is now in session.
June 21, 2016
Besides looking up shark facts, prospective students are also using their access to information to search for colleges--and they’re starting those searches early. And because students are starting education research early, the sales cycle for colleges and universities is growing.
By Doug Chang
May 17, 2016
Enter 2016. Your college application days are probably long past and the Internet has made the gap between educators and students smaller than ever before. With the Internet revolution, education institutions can reach their prospective students much faster.
May 12, 2016
While family and friends may have been the main influences in your decision, students today are increasingly turning to Google to inform their decision about higher education. Thus, educational institutions are increasingly investing in digital strategies to engage potential students.