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February 23, 2017

Don’t be that company with the cringeworthy tweets. If you’re just getting into social media marketing, here’s a primer to make you look like a pro.

October 14, 2016
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
July 19, 2016
Let’s be honest. Identifying your target client or customer isn’t easy. It sounds like it should be, but it’s not that simple.
April 20, 2016
No matter what situation you’re in, it’s highly likely that your sales process could be improved, but it’s difficult to know where to start or what to focus on. Thankfully, I’m here to help! Included are some of the most important aspects of the sales process that you should implement or improve.
February 23, 2016
Deciding what digital marketing model is right for your business can be incredibly difficult and time-consuming. It’s hard enough for me to pick out an outfit in the morning when I’m half –asleep, so I get it. It’s important to remember that there is no one-size-fits-all solution.
February 9, 2016
So your Google AdWords campaign is maxing out daily due to a small budget. You’re worried about costs and can’t increase your budget any further. Where do you go from here?
October 1, 2015
If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. While this is probably true, there are a lot of things to have in place before taking this step.
"I found the Perfect Search leadership and team to be extremely analytical and they clearly are experts in their domains."
Brad Kinnas

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Those gorgeous Instagram photobooths are coming back to the and we are ready 🤳🏾

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Is your brand using Instagram Stories? has your essential guide to getting started:

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is taking over the world and 's "Is This An Ad" column might just save us all:

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Re-engaging previously interested customers is a tough thing to do. Messenger ads make it easy:

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Think UX is a designer's domain? It directly impacts your CRO, so , listen up!

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Bring on the stats! Facebook has a new update for Analytics for Apps:

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Thinking about revamping your website? Don't forget critical decisions:

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Twitter is taking another step in its uphill battle against abuse:

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Social video views are climbing, but best practices are different on every platform. Get up to speed:

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Changed Google ⭐ ratings mean not everyone gets a gold star. (We miss pre-K too.) on how to handle it:

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Influencer marketing has a rep for being wildly expensive. wants to change all that:

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Time to get wild with those title tags: Google has brought back emojis in (some) search results! 🎉🙌✨

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Think is just basic advertising? Think again. hits the nail on the head with this piece on branding

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? KaleLimp? WhaleSynth? You're not going crazy. It's all a brilliant campaign:

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The technical education space is getting more crowded by the minute. Here's how to stay on top of the competition:

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does a lot of heavy lifting, but you can make it work harder for you with a diversified campaign 💪

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The factor in Google's local search rankings has changed, and it has a big impact on your strategies:

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Your Facebook ads don't just have to sit in newsfeeds - deliver them straight to your audience in a private message:

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You probably recognize Vans' "off the wall" tagline. But what does it really mean?

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There's something different about the Perfect Search lobby but we can't quite put our finger on it...😇

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Messenger has over one billion monthly active users. Is your business taking advantage of its advertising options?

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Fooling around with /giphy isn't the only thing you can do on :

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decisions are increasingly made online. Here's why colleges need to prioritize digital marketing:

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Your hunt for the perfect internship is over. Check out our digital marketing, copywriting & design internships now!

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The competition between Facebook and LinkedIn is heating up:

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Open rates for emails is not a new conversation - but can you guess the open rate for brand Snapchat stories?

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Google's search algorithm, Penguin, is a mystery even to nerds. We love this deep dive into what it really is:

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In 2017, politics and advertising inevitably mingle. Here's what brands should know about navigating the situation:

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Put away your Ray-Bans. The hottest new shades of the summer might just be Snap Spectacles:

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6d

CRO, UX, & A/B: do you know how these three fit together? Bump up your conversion rate by using them in tandem:

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