2014 | Perfect Search Media
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2014

December 18, 2014
If you haven’t experimented with custom reports within Google Analytics, it’s a great tool that you can use to put different sets of information together in a very useful way. At the top of Google Analytics you should select “customization” and then click the “new custom reports” button.
December 10, 2014
Are you struggling to find ways to improve an account and show even more efficiency and return on ad spend? Be sure to pay attention to these (sometimes) overlooked metrics, as they can make the difference in PPC success.
December 3, 2014
Updates to algorithms utilized by Google’s search engine service are particularly important for search engine optimization and marketing professionals. Best practices and strategy for SEO not only require an astute knowledge of on and off-page optimizations, but also an understanding of search engine algorithm implications.
November 24, 2014
Color is a pivotal component in designing a website. The tone has to fit that of the company or brand, and it can be challenging to get a good balance of colors that are harmonious with one another. The following is a list of resources to help you get started in choosing a color palette that works for you.
November 20, 2014

In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.

November 18, 2014
Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
November 13, 2014
While sites are commonly penalized for using black hat SEO tactics, there are also many instances when people are completely unaware of the problems that are hurting their rankings. Here are some of the mistakes you should avoid to stay in Google’s good graces:
"Without Perfect Search, our Adwords campaign would be a disaster, but thanks to them we have a solid online marketing strategy and we are seeing positive results that we wouldn’t have otherwise."
Aaron Macke/Scott Mason

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Over the past few months, non-profits like the & have inspired us with their game.

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It's time for a spring refresh. Why not clean up your site's with audit tips from

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RT : While you weren't watching, the Senate voted to gut rules protecting your internet privacy

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The SERP is going under an extreme makeover in the US & Brazil. are *probably* going to be a thing.

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What's more 90's than frosted tips? People were afraid to put credit card info online. Not true anymore.

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RT : We tried to post fake news on Facebook, this is what happened

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While single page sites are great for experience, they're not the best for . Here's why.

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Are you competing with yourself on ? Don't be. Here's how to fix that.

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Finding a perfect match is always hard. is making it even harder by diluting exact match keywords.

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Take a break from watching at your desk. Read about & the big dance instead.

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RT : Helpful Tips for Doing Search in a Low-Volume Niche by

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isn't done in a day--but there are a few items you can churn out quickly. Helpful tips from

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OK . Glad you removed the audio ads from Google Home so fast. Hopefully that won't become a thing.

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5d

What do you do when you're tryna slide into those DMs without being weird? 's got answers:

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5d

If your business isn't already getting hyperlocal, now's the time:

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5d

Don't panic if your view-through conversion metrics seem to nosedive next week!

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Pro-tip: they use a local angle for each of their six markets

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Awkward… Google's metrics aren't as accurate as you might think:

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6d

Time to remove some of the mystery of :

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6d

If you've ever fallen into a black hole of Wikipedia pages, you'll love Google's "People Also Ask" feature:

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6d

Constantly feeling pressed for time? Do yourself a favor with these tips:

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The line between and is getting blurry:

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Bidding on your brand, remarketing, and more: here are 5 strategies to use in 2017

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1w

You might have heard about blockchain in relation to , but it has potential too:

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1w

ICYMI, Mac users: there is finally a version of Editor for you

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1w

TV networks are good at more than just creating hit shows:

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1w

Particularly relevant for after the Facebook ad views debacle: what defines a "view" anyway?

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1w

Facebook Live is about to get realer than ever:

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1w

Thought you knew ? It's all about bot-to-bot marketing now:

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1w

We can't pretend we wouldn't use this just to find every cat in a video:

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Over the past few months, non-profits like the & have inspired us with their game.