2014 | Perfect Search Media
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2014

December 18, 2014
If you haven’t experimented with custom reports within Google Analytics, it’s a great tool that you can use to put different sets of information together in a very useful way. At the top of Google Analytics you should select “customization” and then click the “new custom reports” button.
December 10, 2014
Are you struggling to find ways to improve an account and show even more efficiency and return on ad spend? Be sure to pay attention to these (sometimes) overlooked metrics, as they can make the difference in PPC success.
December 3, 2014
Updates to algorithms utilized by Google’s search engine service are particularly important for search engine optimization and marketing professionals. Best practices and strategy for SEO not only require an astute knowledge of on and off-page optimizations, but also an understanding of search engine algorithm implications.
November 24, 2014
Color is a pivotal component in designing a website. The tone has to fit that of the company or brand, and it can be challenging to get a good balance of colors that are harmonious with one another. The following is a list of resources to help you get started in choosing a color palette that works for you.
November 20, 2014

In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.

November 18, 2014
Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
November 13, 2014
While sites are commonly penalized for using black hat SEO tactics, there are also many instances when people are completely unaware of the problems that are hurting their rankings. Here are some of the mistakes you should avoid to stay in Google’s good graces:
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We're looking for a variety of fall interns to join our team!

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We're still looking for a variety of internships as well as a full-time Sales Associate role!

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RT : The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x - WBF By

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Lookalike Audiences' new value-based tool is like cloning your customers, but no scary Jurassic Park side effects.

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The only thing you can count on when it comes to is constant change. Case in point: their new homepage.

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Conversions are confusing - especially when sites do them differently. Check out our breakdown of Google and FB.

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Bad news: Someone bounced from your ad. Good news: If they did it in less than two seconds, FB won't charge for it.

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is taking a stand against hate speech and changing their policies - how will this affect companies?

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Visual search has been a thing since 2010. So how does it affect the modern e-commerce market?

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So honored to announce that Perfect Search is on the list this year!

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RT : Chicago digital marketing agency has a variety of internships in CareerCat, incl. a fall copywriting internship; ID 143538!

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Whether you're launching a spaceship or a website, you want things to go smoothly. Avoid these six simple mistakes.

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Increase your productivity and you increase your productivity in other areas as well.

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Want to brush up on your skills? Our CEO 's tips from this article will come in handy.

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Comma splicing is unfortunate but we think it’s a forgivable mistake - and agrees!

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isn’t easy but who knew there were so many ways to go wrong?

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Is Pinterest pulling a Wikipedia and taking over top spots on your ?

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rocked Chicago last weekend and businesses took notice. See how the took advantage of the event.

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Could your sales process be improved? Probably. And we know how to help.

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Whether you're launching a spaceship or a website, you want things to go smoothly. Avoid these six simple mistakes.

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We love a good pun and delivers that (and more) in their newest partnership with .

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