2014 | Perfect Search Media
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2014

December 18, 2014
If you haven’t experimented with custom reports within Google Analytics, it’s a great tool that you can use to put different sets of information together in a very useful way. At the top of Google Analytics you should select “customization” and then click the “new custom reports” button.
December 10, 2014
Are you struggling to find ways to improve an account and show even more efficiency and return on ad spend? Be sure to pay attention to these (sometimes) overlooked metrics, as they can make the difference in PPC success.
December 3, 2014
Updates to algorithms utilized by Google’s search engine service are particularly important for search engine optimization and marketing professionals. Best practices and strategy for SEO not only require an astute knowledge of on and off-page optimizations, but also an understanding of search engine algorithm implications.
November 24, 2014
Color is a pivotal component in designing a website. The tone has to fit that of the company or brand, and it can be challenging to get a good balance of colors that are harmonious with one another. The following is a list of resources to help you get started in choosing a color palette that works for you.
November 20, 2014

In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.

November 18, 2014
Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
November 13, 2014
While sites are commonly penalized for using black hat SEO tactics, there are also many instances when people are completely unaware of the problems that are hurting their rankings. Here are some of the mistakes you should avoid to stay in Google’s good graces:
"Perfect Search greatly exceeded our expectations by helping us improve year-over-year growth from -34% to 84% in our first four months – all without understanding Russian."
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isn't anything Harry Potter related (unfortunately). It's the response to fake news. Thoughts?

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Have you noticed? put emoji back in the SERP! 🙌 What does this mean for you?🤔 Get the scoop.

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Do you turn to your phone 20 times a day to ask a question? Same. calls these . Here's why.

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Our published an article on Inc. Check it out! Shout-out to , & .

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Wishing the happiest of birthdays to Junior Analyst Gaby! *insert Taylor Swift joke about feeling 22 here* ✨🎉😎

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: 's audience of users ages 35+ is growing! Doggy filters are made for young and old alike.

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We've been bitten by the 🦄 bug.

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RT : Google tests ‘suggested clip’ in search results where video jumps directly to the answer by

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isn't just a scary good Jeopardy player. It's changing the face of . Here's why.

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What do & have in common? Great . Here's how they balance editorial & .

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Some handy . Is it time to break out of your comfort zone?

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Time to brainstorm some . Does your site have reviews? A store locator? Get more ideas here >>

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Spring has officially sprung in . Who else is thrilled? ✨🌷👌

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Link farms & scraped content are bad news bears for . Need a negative SEO refresher? Check out this article.

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Feeling out of the loop with filters and flower crowns? Read the latest guide on to catch up on real life

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Exact match isn't so exact anymore. Are you up on your updates? If not, no worries. We got you.

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RT : The Wonderful World of SEO Meta Tags [Refreshed for 2017] by

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Heard someone say they're "going Live"? It means Facebook's acheiving verb-level success.

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isn't anything Harry Potter related (unfortunately). It's the response to fake news. Thoughts?