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2015

December 31, 2015
Here’s a primer of the most common digital advertising channels so you can make your paid search advertising strategy a little more perfect.
By The Perfect Search Business Development Team
December 10, 2015
In the summer of 2013, the Perfect Search team was struck by curiosity--curiosity over what online products and services people searched for in their day-to-day life. Check out our data and infographic below. Discover what online products your 2013 self might have been searching for.
November 24, 2015
When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner.
November 20, 2015
While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.
November 17, 2015
The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped. Then, I remembered the decision tree.
November 12, 2015
Over the years, Search Console has become more important to webmasters as well as the Search Engine Optimization (SEO) community. The best way to familiarize yourself with Search Console is to dive right in and create a free account. The more time you spend exploring Search Console, the easier it will be to understand how search engines perceive and configure websites.
November 9, 2015
Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization.
"Without Perfect Search, our Adwords campaign would be a disaster, but thanks to them we have a solid online marketing strategy and we are seeing positive results that we wouldn’t have otherwise."
Aaron Macke/Scott Mason

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Heard someone say they're "going Live"? It means Facebook's acheiving verb-level success.

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isn't anything Harry Potter related (unfortunately). It's the response to fake news. Thoughts?