2015 | Perfect Search Media
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2015

December 31, 2015
Here’s a primer of the most common digital advertising channels so you can make your paid search advertising strategy a little more perfect.
By The Perfect Search Business Development Team
December 10, 2015
In the summer of 2013, the Perfect Search team was struck by curiosity--curiosity over what online products and services people searched for in their day-to-day life. Check out our data and infographic below. Discover what online products your 2013 self might have been searching for.
November 24, 2015
When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner.
November 20, 2015
While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.
November 17, 2015
The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped. Then, I remembered the decision tree.
November 12, 2015
Over the years, Search Console has become more important to webmasters as well as the Search Engine Optimization (SEO) community. The best way to familiarize yourself with Search Console is to dive right in and create a free account. The more time you spend exploring Search Console, the easier it will be to understand how search engines perceive and configure websites.
November 9, 2015
Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization.
"Perfect Search's attentiveness and perseverance proved to be the jolt my business needed. We have been getting busier and busier ever since we began working with this company and their great people."
Larry Smith, David Marco

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is one of the top trends of 2017. (Mobile is so 2016). Here's why.

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Who said working from home means working at a desk? Tune in Fridays this summer to see how we work from home. TGIF!

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RT : Google now removing medical records from its search results by

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Making some goals for the rest of 2017? Our CEO has some advice in this post.

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In that Thursday afternoon slump? We got you. Spend some time on today's Doodle.

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Happy ! Approximately 1/3 of the Perfect Search office bikes to work, so we're fans of this week.…

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RT : When and How to Use Domain Authority, Page Authority, and Link Count Metrics 🎥 Whiteboard Friday…

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Can't bring a fidget spinner to the office--but can't kick the habit? has your back.

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Forget lunchtime. It's o'clock. Check out our latest infographic on the ins & outs of A/B testing!

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New week, new update. Founder Travis Kalanick resigns & Uber will soon offer in-app tipping.

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Happy birthday to our Director of SEO & Content Justin! Hope your day is filled with Red Baron frozen pizza and fan…

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Still reeling from Amazon's big Whole Foods announcement? Now there's Prime Wardrobe. The future is now.

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You might be addicted to , but some features give it a leg up on local search. City guides, anyone?

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Some . It applies to and, well, everything. Challenge yourself this week.

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RT : New Mozilla Poll: Americans from Both Political Parties Overwhelmingly Support Net Neutrality…

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Crafting content for isn't just about keyword research. Think about how you can use to master the SERP.

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Work-from-home Fridays make the summer so much sweeter.

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RT : Jeff Bezos' Amazon buys Whole Foods: will brick and mortar retail ever be the same again?

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Happy birthday to our Director of Biz Dev Tim! A cool popsicle is the perfect treat for a 😎 day.

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Calling all gurus! We're looking for a knowledgeable SEO analyst to join our team. Check out the position now.

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Yes, your website can target more than 1 keyword per page. No, that doesn't mean keyword stuffing is back.

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RT : Ms. Pac-Man has been targeted by AI researchers for years, but no player, human or otherwise, has ever scored so big

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"They need to find a use case where it would help publishers make better content." Want to influence ?

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Sometimes balancing & is like balancing on a tightrope. (Maybe. We've never tried the latter.)

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Cue "Eye of the Tiger." Our kickball team is getting ready for the big playoffs tonight. Wish us luck! 🐯🏆✨

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Don't get flashbacks of high school chemistry. This periodic table is way less scary! Get studying.

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RT : What tools support mobile SEO? has compiled a list that will help you answer all your mobile SEO questions.…

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Interrupt. Distract. Clutter. These are new criteria for penalizing bad . Make sure you're not guilty.

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Interesting UK perspective on how & always exert some kind of influence over politics. Thoughts?

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to our PSM Instagram Challenge. Love this shot of dedicated bikers Rachel & Eric!

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is one of the top trends of 2017. (Mobile is so 2016). Here's why.