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Posts by Doug Chang

Your 6 Tips to Excelling at PPC for Higher Education

Think back to when you were first applying for college.  Chances are, you extensively researched schools that you were interested in, narrowed down that list to a couple schools, and only after months of research did you decide on a school. You probably weren’t Googling “schools near me” or “top …

Education, Paid Search

A Crash Course in Google Shopping

So, you’ve decided to take on Google Shopping. Whoo! With this next step, you’re now on your way to growing your business. Just like how you prepare for grocery shopping by making a list, it’s also important to make a game plan for Google Shopping. Before you dive in, read these tips to help you …

E-Commerce, Paid Search

How to Organize the “Perfect” Paid Search Campaign

(Yes, the title was a much-intended pun. “Perfect” paid search, Perfect Search. It’s clever, okay.)

Paid Search

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