Most-Searched Online Products on Google
What kinds of online products or services are people searching for the most?
Think of how many online products and services have been created in the last 10 to 15 years. Not only does the internet serve as way to market your product but it allowed hundreds of thousands of businesses to create new online products and services.
As an online marketing company, we’ve worked with businesses of every industry ranging from plumbers and industrial suppliers to fine jewelry and pet retail products. However, there’s an evident distinction between businesses that offer an online product or service compared to businesses that offer an offline product or service.
Out of the thousands of online products and services, which are people most interested?
Are there any trends in the kinds of online products and services that people search for most?
Our research team wanted find out. Here’s what we did.
Keyword research is the process of generating a list of actual search terms that people type into a search engine and metrics about those search terms such as search volume, number of results and cost per click.
For our research, we used keyword research for “online” generated by SEMrush (Google, June 2013, USA)
This generated data on 656,533 keyword phrases that include “online.”
We took a statistically significant portion of the data, 600 of the most-searched keyword phrases out of the 656,533 , to use as our data set.
After careful analysis of the 600 keyword phrases, we determined that the online products and services fell into 7 different categories.
2 Key Metrics:
–Average Search Volume of each keyword phrase or the monthly average number of Google searches for that keyword phrase over the past 12 months. This metric is important because the number of searches for a keyword phrase directly relates to the interest in an online product or service.
*Online entertainment products and services are searched in greater volume and number of different queries than the any other category. More people search for online bank products and services than shopping.
*Online bank products and services were searched for 4,461,900 more times this month than shopping online products and services
Entertainment vs. Banking
There is a larger gap between the Entertainment and Bank categories in keyword quantity (55% vs. 14%) than in total search volume (47% vs. 26%.)
There are big brand names dominating the online real estate of the banking category while there is more variety in the products and services searched for in the Entertainment category.Do we see this trend in any other category?
*News is the least-searched for online product or service.
Is this because of apps?
*Shopping makes up only 4 percent of the top most-searched online products and services.
Do you think this is because shoppers go directly to a store’s website instead of using a search engine?