Before we begin creating your ad campaigns, we want to understand what sets your business apart from your competitors. We’ll want to learn about your company’s voice, aesthetic, target demographic, and specific business goals before creating a unique and creative display campaign.
If you want to show a simple banner ad on a ton of different websites, then digital display advertising is what you want to focus on. With display advertising, your ads show up on sites that are part of the Google Display Network. Display is a great medium to promote brand awareness and target people who are still in the research phase but may not be ready to make a purchase.
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Our in-house design team will work closely with our analysts to create high-converting and memorable ads. Display ads can promote your brand as a whole, a specific product, or drive leads. All of our campaigns will be targeted to your target audience.
Our team will continually analyze the data in order to create the most efficient campaigns. We’re not merely looking at how many clicks your ads get - we tailor our analysis specifically to your goals. We consider traffic relevance because we want to make sure that visitors are your ideal customer. We also examine other aspects such as gender, location, and user intent since they can impact how effective your display campaigns are.
As we already mentioned (we hope you were paying attention!), we have a team of in-house designers that can work to create eye-popping display ads. How your display ads look is incredibly important, as it’s often the first impression that people have of your business. Read more about our design services here.
Interested in other Pay-Per-Click (PPC) services? We also offer:
Paid Search: Show ads in search engines.
Social Media Paid Advertising: Demographic targeting, ahoy! Reach out to users on Facebook, Twitter, LinkedIn and more!
Remarketing: Get your ads on websites in image and banner form.
Mobile Advertising: People are constantly playing with their phones, so make sure your advertising is targeting them.