Why advertise on Instagram?
Instagram – Social Media Marketing
No, Instagram isn’t just for snapping pictures of your brunch and making your friends jealous. Instagram is the fastest growing social site around. Not only that, but advertising on Instagram is still new. With a quickly expanding user base and a market that isn’t oversaturated, why not consider advertising your business on Instagram? (And then tell us where your favorite brunch spot is. Priorities, people.)
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And that’s fantastic news. You get all of the benefits that come with using the most advanced social media advertising platform. Thanks to the Facebook advertising platform, your business can take advantage of thorough demographic targeting, the Facebook pixel, and an always-improving interface. Want to target an audience of millennial guys with beards? Or mothers who love to cook? No problem.
Because Instagram ads involve high-quality images, creative ad copy, and don’t disrupt the user’s Instagram feed, it encourages your audience to engage with your ad. Audiences can like and comment on your advertisement, and they can even follow your brand. There are also custom call-to-action buttons like “Shop Now” and “Learn More.” By emphasizing the user experience, Instagram advertising means that your target audience can be even more likely to engage with your brand and visit your website.
Are you a furniture company? A food delivery service? A clothing store? Then advertising on Instagram might be perfect for you because you can easily showcase your product. It’s a great way to connect with and reach consumers who might want to buy your armchair, your pasta primavera, your cummerbunds, or what have you. Of course, you don’t have to sell a tangible product to take advantage of Instagram’s image-focused advertising. Because the platform encourages creativity and cleverness, there are so many possibilities for drawing the ideal audience to your business. And don’t worry—we’ll supply the creative and the clever for you.
It’s not search based, meaning that your ad can reach people who aren’t yet familiar with your awesome business. This is in addition to reaching people who already know and love your brand. Win-win!
How Perfect Search will enhance your Instagram advertising campaign
Thus, by the transitional property (or something like that—high school geometry is a bit rusty), we’re also Instagram advertising experts. Our team is adept at creating and managing high-performing, customized, data-driven campaigns. Plus, since the two platforms share an interface, we can launch Instagram campaigns that correspond with your Facebook campaign.
So images are central to Instagram advertising, go figure. Don’t stress over creating the flawless image. We’ll take care of that for you, too. Our design team can create engaging, stunning Instagram ads perfect for your brand. Learn more here.
Say goodbye to automatic ads and boilerplate analyses.
In terms of performance and brand awareness, Instagram is an incredibly viable advertising channel. Didn’t we tell you it’s not just for photographing your brunch?