If you haven’t tried a YouTube TrueView for Action campaign yet, it might be time to perform a test.
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Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they're playing the long game.
The technical and online education space is competitive. Find out how you can stand out of the crowd with competitor campaigns.
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.
If you've already studied up on the early stages of the higher education sales funnel, you're ready to hit the books on achieving your end goals. Class is now in session.