Education Industry | Digital Marketing Blog | Perfect Search
User Generated Content for Education

User-generated content (UGC) could seriously boost your higher education institution's marketing strategy. Find out how to ace UGC now.

If you haven’t tried a YouTube TrueView for Action campaign yet, it might be time to perform a test.

Google College Search

Check out our handy-dandy guide to the new Google College Search knowledge panel feature.

Students often look at schools years before they actually enroll. Like Drake pining for Rihanna, they're playing the long game. 

The technical and online education space is competitive. Find out how you can stand out of the crowd with competitor campaigns. 

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.

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