Digital Marketing Blog: Industry Trends & News | Perfect Search
January 8, 2018

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

September 21, 2017

The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.

August 4, 2017

If you've already studied up on the early stages of the higher education sales funnel, you're ready to hit the books on achieving your end goals. Class is now in session.

August 4, 2017

Besides looking up shark facts, prospective students are also using their access to information to search for colleges--and they’re starting those searches early. 

July 13, 2017

Allocating a marketing budget is an intimidating but necessary task (sort of like cleaning out the garage). But creating a budget plan will save you future financial headaches.

April 21, 2017

Sometimes, a small AdWords update can have a huge impact on your search campaigns. Check out 7 AdWords tips to take your account to the next level.

February 1, 2017

The technical and online education space is competitive. Find out how you can stand out of the crowd with competitor campaigns. 

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RT : Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms? - Whiteboard Friday…

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Thanks to the cold Chicago winters & the fact that our earbuds always get tangled, this looks very promising.

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Big news! As of July 2018, site speed will *officially* become a ranking factor. Get the scoop now.

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Perfect Search won an AVA award for outstanding digital marketing campaign. Thanks for the recognition!

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It's not too late to update your site for the mobile-first index! First, read this.

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RT : Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday by…

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recently announced users would see more content from friends & family--and less from businesses & brands.…

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Like Bigfoot, allowing bidding on emoji is a myth...for now. Get the scoop from .

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Get to know Search & Social Analyst Emily in our latest Perfect Search team member spotlight! Her ultimate vacation…

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Keep up with this year's trends, courtesy of . We're loving the colors and gradients.

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Check out our CEO 's 2018 business trend predictions in this post!

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Haven't seen our latest yet? Now's the time. Check it out for knowledge (and some cute pics…

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Thankful for all the good doggos that led to this cultural development. 13/10, and .

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Time to dust off those goals you set for your business a few years ago! is here with 5 tips to hel…

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">.'s yearly predictions are always a must-read. Check them out.

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Ever wonder what a day in the life at Perfect Search is like? Watch this. Spoiler alert: It involves a lot of karao…

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RT : Human speech is the classic example of transmitting data over sound. This is...well, let's just say it's different

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Accenture is trying to change the product placement game entirely with the help of AI. But will it work? Read this.

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New year, new business development strategy. Get some tips from our Director of Biz Dev Tim Wagner.

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Loving this thorough dive into communicating the importance of to your higher-ups.

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"Even simple purchases set off a research project worthy of an academic dissertation." Same, .

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RT : What the development of visual search will mean for SEO by

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Keep up with with this roundup of the top trends from .

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So thrilled to see our CEO 's article on ! Find out why every day is a good day for Ajay.

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RT : 22 stats every SEO needs to jumpstart their 2018 strategy.

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Celebrate Friday with our latest ! Find out why it's so important to align your strategy wit…

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RT : How to Optimize Your Google My Business Listing By

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Don't remember what you listened to, read, or watched in 2017? These apps do the reflecting for you. Check out our…

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Loving these tips from . Make 2018 the year of ad testing and innovation.

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Hey, December grads! Is finding a job one of your 2018 resolutions? You're in luck. Check out our open Sales Associ…

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