Marketing | Digital Marketing Blog | Perfect Search
Max Engler's picture
August 16, 2018

Amazon offers 2 types of advertising interfaces. One is Amazon Marketing Services, the other is called Amazon Seller Central.

Sarah Walther's picture
August 9, 2018

The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.

Google tracking across devices
Emily Lutz's picture
August 2, 2018

Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.

GDPR Data File
Kelly Tan's picture
July 17, 2018

Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs.

Facebook targeting
Eric Yarnik's picture
April 23, 2018

Amid the ongoing discussions of Facebook’s data collection and use of personal data, the tech giant announced that it is sunsetting the ad targeting option Partner Categories

Instagram advertising
April 5, 2018

Facebook is for cringe-worthy mom comments, Snapchat is for the dog face filters, YouTube is for beauty tutorials, and Instagram is for #foodporn. Or are they?

Claw machine
Amedeo Zanotti's picture
April 3, 2018

We’ve all had that moment where we realize, “hey, I don’t have the tools or expertise to do this.” When a quick Google search or a call to your mom doesn’t help, it’s time to reach out to the experts.

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You heard it here first: Robots are super trendy and machine learning is making an impact on digital marketing.

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Using Facebook's Advanced Matching Pixel means big things for conversion tracking, but it's likely you're not takin…

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There's a reason why content is king. Science accounts for our epic love for storytelling.

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If you're wondering whether Will Ferrell can really play the drums, we recommend doing a quuuick Google search. Cel…

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You already know the power of a good selfie. Apply that knowledge to your Google My Business...just don't go crazy…

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It's the paid search strategy showdown: Segmentate vs. Aggregate. Which heavyweight is your pick for the title?

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: Only 1 in 5 businesses make it past year one. Improving your ROI can help with that. And to improve…

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When was the last time you asked Alexa to order you a pair of jeans? Never? Yeah. And neither has anyone else.

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By asking them to google what dolphins eat, we realize that kids use search differently. And that dolphin is absolu…

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If you're in the biz, you're probably a *little* sick of Google playing games with your meta data character length.

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If digital marketing were a Marvel movie, unlinked brand mentions would be the dorkiest supervillain. Foil his evil…

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We love a little 😌 Check out these ultra-wise SEO tips if you do, too!

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There's never a wrong time to improve your strategy. Here's a friendly reminder to start making use of y…

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Bing is growing 17 percent YoY. Are you still looking down on the search underdog?

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A bold perspective we haven't heard yet

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A5: The best tool to use? Your very special SEO-inclined brain.

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Experiment idea: Two websites with the same purpose and style, one run by AI and the other run by humans.

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A3: Advantages? Automation, access to big data, understanding industry trends, prioritizing UX in the SERP. Disadv…

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A2: Au👏to👏mation👏 Artificial intelligence automates the details so that SEO teams can focus on the big stuff like a…

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and thank you for being the hostess with the mostess!

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An on artificial intelligence...we're excited to start!

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When crawlers are lazy, web developers can't slack on mobile-first optimizations. These websites do just that.

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Imagine improving your Amazon ad game before the tortilla chips you ordered through Prime Pantry arrive.

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Contrary to popular belief, you don't have to sacrifice creativity for SEO. Pick up that glitter glue and get writi…

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50 terms. 9 years. If you've ever wondered how Google changes over time, check out this study.

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