Marketing | Digital Marketing Blog | Perfect Search

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Enter: semantic search. 

Wondering how you can increase your client relationships and retain B2B clients? We’ve identified two effective ways your B2B business can build its retention muscles.

Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.

Here are 5 handy tips on how to optimize your online presence when searching for a new job. If you follow these guidelines, you’ll boost your chances of hearing back from your potential dream job.

These days digital marketing is just as much "by the people," as it is "for the people." Just because the internet didn't exist in Abe Lincoln's time doesn't mean it doesn't apply.

Spoiler alert! Recent GoT plot points and important SEO tips are within. So if you're like Jon Snow and know nothing (about digital marketing), read on at your own risk.

Lookalike Audiences - a lot like cloning your most desirable customers (but without those nasty, Jurassic Park style side effects). What does Facebook's recently-added value-based tool mean for your business? 

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