Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

If there were an award for the most ignored concept in sales, listening to one’s audience would be a top contender. While most people think of salespeople as being big talkers, the best listeners are often the most successful. 

While we bid farewell to the content scanning style of marketing, we have not lost the gift of email marketing itself. Find out how your Gmail marketing strategy can grow from this shift.

So you have metrics. What now? These big data portion control tips will leave your business feeling full of insight (without having to loosen your belt).

Q4 is upon us. Read on for 4 e-commerce PPC tips that are sure to make this holiday season the most wonderful time of the year.

Well-designed case studies make good case studies great. Wondering what a well-designed case study entails?

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