Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.
Here’s a handy glossary to help you get acquainted with common design terms. That way, when you’re working with a designer, you don’t spend time exchanging dozens of emails trying to figure out what the other is saying.
While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.

The core principles of marketing in Mad Men aren’t very much different from those of modern digital marketing. In fact, a lot of Don Draper’s advertising mantras are still relevant and applicable to content marketing today.

Before your enterprise business can truly succeed in online advertising, you have to be able to decide what success is. Then, it's time to go beyond simple metrics.
Google lists 62,200,000 results for the search “resume tips,” yet I don’t believe that everyone knows exactly what hiring managers, recruiters, and HR professionals are looking for. It's time you find out.

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