Opinion | Digital Marketing Blog | Perfect Search
How to Set & Achieve Goals
Laura Cain's picture
January 9, 2019

Reusing or just slightly tweaking the same goals every quarter or year isn’t enough. Luckily for you, we have some helpful tips to keep in mind when creating new business goals for 2019.

Michelle Yun's picture
November 28, 2018

Learn about how the ever-growing Internet of Things will impact analytics, search and social advertising, and privacy.

Employee review
Nicole Green's picture
September 27, 2018

Ah, employee reviews. It’s that wonderful time of year when you get to sit down with your manager to talk about your performance. Does that calendar invite make you nervous? 

YouTube Sponsorship
Sarah Walther's picture
August 23, 2018

YouTube audiences don’t tolerate insincere sponsorships from content creators. They came to YouTube for videos from real people—and breaking that trust has consequences.

Sarah Walther's picture
August 9, 2018

The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.

Anna Swierenga's picture
March 13, 2018

Web design is constantly evolving. New trends and subtleties arrive every year, stretching our view of what’s in. 

Courtney Culligan's picture
February 6, 2018

February is upon us. No, we won't be discussing the Olympics or the Oscars. Instead, it’s time to dive into our picks for the 5 biggest SEO trends of 2018. 

What our clients say

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Tweets

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Wishing a happy belated birthday to Stephanie, Manager of SEO & Content! Thanks for being you (and for picking…

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Updating your marketing budget is tedious but oh-so-worth it. Just like folding your clothes according to Marie Kon…

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RT : 5 takeaways from ’s Q4 2018 earnings for search marketers by

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RT : How to Identify and Tackle Keyword Cannibalisation in 2019  by

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Happy Valentine's Day! Celebrate with some chocolate (yes, before lunch, why not) and our digital marketing valenti…

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UGC is a total time-saver. Is your UGC plan TBD? Okay, we'll stop with the acronyms. Learn how to use user-generate…

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Check out our latest guest post on the Digital Agency Network! Catch up on everything that's changed within Google…

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Imagine your life without your iPhone. Now, imagine that times a thousand. Discover what it's like to go about your…

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Brainstorming ways to improve your site? We're here to help. Our Director of SEO & Content Justin has 5 ways you ca…

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Are you a podcast fiend? If you listen while you're commuting, washing dishes, or brushing your teeth, you probably…

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RT : Using STAT for Content Strategy - Whiteboard Friday by

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In case you missed it, we're up for an award! No, not an Oscar. But still! We're excited.

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Whether you're a true romantic or you're a die-hard Valentine's Day hater, we think you'll have a soft spot for our…

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Keep your eyes peeled for an updated Domain Authority metric next month! Moz is updating its famous DA score. Here'…

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We're thrilled to share that Perfect Search is on the shortlist for Small Interactive Agency of the Year!…

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RT : Which Super Bowl commercial was your favorite?

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Have you heard? Reddit just announced CPC bidding. Would you upvote this new ad strategy?

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We braved the cold and had a great time at the yesterday!

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Bundle up and come say hi to us at the from 1-4 PM in Norris today!

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Hope you're all staying warm today! If you're looking for something to read while cozying up under a blanket (or tw…

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Wishing a very happy one year work anniversary to Business Development Associate Andrew! Thanks for lighting up our…

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Hey, Northwestern! Perfect Search will be at the this Wednesday. Escape the cold,…

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3w

RT : Uncovering SEO Opportunities via Log Files by

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Looking for a new job in digital marketing? Our Manager of Employee Engagement & HR Nicole has some advice for you.

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Want to get *famous*? (Kind of.) Google itself has shared advice on how to rank in Google News. Keep these tips in…

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RT : How to Implement a National Tracking Strategy by The Moz Team

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1mo

You might have stellar search ad copy--but you need to have a stellar landing page to back it up, too.

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1mo

Seems like people got some pretty good holiday gifts this year. Holiday shopping revenue increased 16.5% from 2017…

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SEO and UX are *so* closely related--especially in 2019. Our Director of SEO & Content Justin has 5 suggestions for…

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Wishing Nicole, our Manager of HR & Employee Engagement, a very sweet birthday! Thanks for the adora…

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