Opinion | Digital Marketing Blog | Perfect Search
Sarah Walther's picture
August 9, 2018

The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.

Anna Swierenga's picture
March 13, 2018

Web design is constantly evolving. New trends and subtleties arrive every year, stretching our view of what’s in. 

Courtney Culligan's picture
February 6, 2018

February is upon us. No, we won't be discussing the Olympics or the Oscars. Instead, it’s time to dive into our picks for the 5 biggest SEO trends of 2018. 

Laura Cain's picture
January 11, 2018

Reusing or just slightly tweaking the same goals every quarter or year isn’t enough. Luckily for you, we have some helpful tips to keep in mind when creating new business goals for 2018.

Tim Wagner's picture
January 9, 2018

It’s a new year. It’s a time to wear more layers for your commute, pay attention to the increasingly important NFL games, and ensure your business is set up for 2018.

Kayla Hammersmith's picture
December 28, 2017

It's time to reflect on the year past. Sometimes, our favorite websites and apps do the reflecting for us. That’s where the Year in Review feature comes in. 

Justin McIntyre's picture
October 13, 2017

Some might argue that a carpenter is only as good as his tools. While I might not plan on repairing a roof anytime soon, I’ve explored my fair share of search engine optimization tools.

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Using Facebook's Advanced Matching Pixel means big things for conversion tracking, but it's likely you're not takin…

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2h

There's a reason why content is king. Science accounts for our epic love for storytelling.

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If you're wondering whether Will Ferrell can really play the drums, we recommend doing a quuuick Google search. Cel…

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22h

You already know the power of a good selfie. Apply that knowledge to your Google My Business...just don't go crazy…

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It's the paid search strategy showdown: Segmentate vs. Aggregate. Which heavyweight is your pick for the title?

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: Only 1 in 5 businesses make it past year one. Improving your ROI can help with that. And to improve…

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When was the last time you asked Alexa to order you a pair of jeans? Never? Yeah. And neither has anyone else.

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By asking them to google what dolphins eat, we realize that kids use search differently. And that dolphin is absolu…

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If you're in the biz, you're probably a *little* sick of Google playing games with your meta data character length.

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If digital marketing were a Marvel movie, unlinked brand mentions would be the dorkiest supervillain. Foil his evil…

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We love a little 😌 Check out these ultra-wise SEO tips if you do, too!

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There's never a wrong time to improve your strategy. Here's a friendly reminder to start making use of y…

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Bing is growing 17 percent YoY. Are you still looking down on the search underdog?

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A bold perspective we haven't heard yet

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A5: The best tool to use? Your very special SEO-inclined brain.

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Experiment idea: Two websites with the same purpose and style, one run by AI and the other run by humans.

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A4: Human specialists wear the pants in this relationship. We can always scale back AI if it becomes more of a hind…

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A3: Advantages? Automation, access to big data, understanding industry trends, prioritizing UX in the SERP. Disadv…

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A2: Au👏to👏mation👏 Artificial intelligence automates the details so that SEO teams can focus on the big stuff like a…

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and thank you for being the hostess with the mostess!

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Oooh, absolutely. We'd be lying to ourselves if we said it couldn't replace *some* aspects of S…

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A1: Artificial intelligence reinforces the importance of SEO. It's a tool to be used with the industry, not somethi…

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An on artificial intelligence...we're excited to start!

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When crawlers are lazy, web developers can't slack on mobile-first optimizations. These websites do just that.

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Imagine improving your Amazon ad game before the tortilla chips you ordered through Prime Pantry arrive.

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Contrary to popular belief, you don't have to sacrifice creativity for SEO. Pick up that glitter glue and get writi…

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RT : Did you know that we list the Best SEO Companies in most cities in the US? Topping the list for are…

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50 terms. 9 years. If you've ever wondered how Google changes over time, check out this study.

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Wondering how to set up push notifications that won't push users' buttons? Check out these tips.

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We're all for a little story telling, but these SEO myths have got to go. 🙅

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