Paid Search | Digital Marketing Blog | Perfect Search
glove with covid-19 text across the front
Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice.
Are you running a branded campaign for your business? If not, we've got some good reasons why you should change your mind.
Don't forget about micro conversions. Even though purchases are often your ultimate goal, smaller touchpoints tell a powerful story about your users.
Your AdWords Quality Score is basically a report card that Google gives you. Here's what goes into your score--and how you can improve it.
It can be hard to balance your internal responsibilities and make sure you’re getting the most out of your agency relationship. I’ve compiled a few tips about how to make the most of your relationship with your digital marketing agency.

The beauty of digital advertising isn’t in a great website. The beauty is in the data. (Beautifully designed landing pages or banner ads don’t hurt, though.) 

‘Tis the season to be jolly--and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.

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