SEO | Digital Marketing Blog | Perfect Search
Semantic Search: Why Search Intent Matters for SEO

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Enter: semantic search. 

Read More
SEO, Marketing News

Categories

Industries

Associations
E-Commerce
Education
Software

News

Culture & Development
Marketing News
From the CEO

Services

Paid Search
SEO
Content
Design
Social Media
Mobile & Video
The Dynamic Landscape of SEO: Algorithm Changes
Updates to algorithms utilized by Google’s search engine service are particularly important for search engine optimization and marketing professionals. Best practices and strategy for SEO not only require an astute knowledge of on and off-page optimizations, but also an understanding of search engine algorithm implications.
Marketing News, Paid Search, SEO
Ethics in SEO: The Black Hat Dilemma

In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.

SEO
The Difficulties of Call Tracking
Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
From the CEO, Marketing News, Paid Search, SEO
4 Ways You Could be Damaging Your Site’s Google Ranking
While sites are commonly penalized for using black hat SEO tactics, there are also many instances when people are completely unaware of the problems that are hurting their rankings. Here are some of the mistakes you should avoid to stay in Google’s good graces:
SEO
5 Basic Digital Marketing Strategies to Improve Your Online Presence
Keeping up with trends in the digital marketing industry may not be on your agenda, but consider the following steps to enhance your online presence, gain more followers, increase revenue, and build brand awareness.
Marketing News, Paid Search, SEO, Social Media
Essential Wordpress Plugins Every Developer Should Know
WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. To expand and improve the functionality of a WordPress site, you can choose from thousands of plugins. Below is a collection of the top five most essential plugins that every developer should have.
Paid Search, SEO, Design

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a comprehensive site audit.

Call Email

Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.