SEO | Digital Marketing Blog | Perfect Search

In the world of SEO, what people search for online matters. To search engines today, though, that’s an understatement. Why?

Enter: semantic search. 

Updates to algorithms utilized by Google’s search engine service are particularly important for search engine optimization and marketing professionals. Best practices and strategy for SEO not only require an astute knowledge of on and off-page optimizations, but also an understanding of search engine algorithm implications.

In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.

Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
While sites are commonly penalized for using black hat SEO tactics, there are also many instances when people are completely unaware of the problems that are hurting their rankings. Here are some of the mistakes you should avoid to stay in Google’s good graces:
Keeping up with trends in the digital marketing industry may not be on your agenda, but consider the following steps to enhance your online presence, gain more followers, increase revenue, and build brand awareness.
WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. To expand and improve the functionality of a WordPress site, you can choose from thousands of plugins. Below is a collection of the top five most essential plugins that every developer should have.

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