Startups | Digital Marketing Blog | Perfect Search
Your Super Handy, Mostly Comprehensive Guide to the RFP Process

In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.

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Education Industry, Marketing, Paid Search, SEO, Startups

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5 Common Social Media Mistakes New Companies Make

Don’t be that company with the cringeworthy tweets. If you’re just getting into social media marketing, here’s a primer to make you look like a pro.

Marketing, Social Media, Startups
4 Ways to Think Outside the Box & Find Brand-New Customers
Let’s be honest. Identifying your target client or customer isn’t easy. It sounds like it should be, but it’s not that simple.
E-Commerce, Marketing, Startups
A Simple 6-Step Process to Creating (Or Improving!) Your Sales Strategy
No matter what situation you’re in, it’s highly likely that your sales process could be improved, but it’s difficult to know where to start or what to focus on. Thankfully, I’m here to help! Included are some of the most important aspects of the sales process that you should implement or improve.
Marketing, Startups
Your Complete Guide to Vetting a Digital Marketing Agency
Deciding what digital marketing model is right for your business can be incredibly difficult and time-consuming. It’s hard enough for me to pick out an outfit in the morning when I’m half –asleep, so I get it. It’s important to remember that there is no one-size-fits-all solution.
Marketing, Opinion, Startups
Maximize Your Low-Budget AdWords Campaign in 6 Easy Steps
So your Google AdWords campaign is maxing out daily due to a small budget. You’re worried about costs and can’t increase your budget any further. Where do you go from here?
Paid Search, Startups
What Your Startup Needs Before Investing in Digital Marketing

If you’re part of a startup, I’m sure you’ve heard it a million times – you should be investing in digital marketing. While this is probably true, there are a lot of things to have in place before taking this step.

Marketing, Paid Search, SEO, Startups

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