Digital Marketing Blog: Industry Trends & News | Perfect Search
September 27, 2017

The improvements in machine learning has led Google to update some foundational settings that advertisers must adjust to: ad creation, ad rotation, and bidding.

September 21, 2017

The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.

August 17, 2017

Lookalike Audiences - a lot like cloning your most desirable customers (but without those nasty, Jurassic Park style side effects). What does Facebook's recently-added value-based tool mean for your business? 

August 9, 2017

Since we’re Premier Google Partners and have access to the beta (#humblebrag, #sorrynotsorry), we’ll fill you in on the new AdWords interface. 

July 20, 2017

Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in. Find out how you can use Posts on Google to promote your business.

June 23, 2017

60% of searches happen on mobile--and 20% of those are voice search queries. Voice search is only getting bigger. Here's why it matters for your business. 

"Perfect Search's attentiveness and perseverance proved to be the jolt my business needed. We have been getting busier and busier ever since we began working with this company and their great people."
Larry Smith, David Marco

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Machine learning impacts every search; it's not a one-size-fits-all algorithm approach anymore.

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Our CEO went to the conference last week. Here's the wisdom he took home.

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RT : Google Shares Details About the Technology Behind Googlebot

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It's time to look under the bed. You know, learn about the complex legal battle over mattress review sites.

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Thanks so much for the recognition!

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Now you can use for more than paying your roommate back for paper towels. This is big.

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Perfect Search just won 2 ! We took home platinum & gold. Find out what categories we won for here:

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TBH, we're skeptical of the new app tbh's staying power--but just bought it. Thoughts?

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RT : Do iPhone Users Spend More Online Than Android Users? By

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ICYMI: made a huge update to its budget structure. You need to get filled in. Read this post.

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While mobile-first might be your mantra of 2017, explains that this isn't always true. Check it out.

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Shopping around for some new tools? Our Director of SEO & Content Justin is here to help. Find out our faves.

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RT : Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday…

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We're getting in the Halloween state of mind. to our Spooky Search Engine Halloween story.

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According to , we're in the Age of the Bizarrely Intelligent Robots. And we're not ready to deal with it.

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Love it! So excited to have you here.

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Thanks so much!

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Is your business ready for Q4? Try these tips and make it the most wonderful time of the year.

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RT : Investors anxious about Google traffic acquisition costs, which regulation could further increase by

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Did you catch our shout-out in this article? Halloween is just around the corner...

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RT : How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level By…

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Thanks to the Internet, change can happen fast. Like when TV buffs made McDonald's bring back .

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is getting smarter. Is your PPC strategy keeping up? Learn all about machine learning here.

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RT : Smartphones are changing, and they're more interesting than ever

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Haven't tested the new Posts on feature yet? Why not? Get the lowdown & start testing now.

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Don't get discouraged. Nofollow doesn't mean no value. Watch this informative to learn more.

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Heads up: This pricing update might impact your weekend's & chill plans.

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RT : Visually understanding your site structure and external link weight impact by

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Thanks for hosting a great career fair !

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