The improvements in machine learning has led Google to update some foundational settings that advertisers must adjust to: ad creation, ad rotation, and bidding.
The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.
Lookalike Audiences - a lot like cloning your most desirable customers (but without those nasty, Jurassic Park style side effects). What does Facebook's recently-added value-based tool mean for your business?
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in. Find out how you can use Posts on Google to promote your business.
60% of searches happen on mobile--and 20% of those are voice search queries. Voice search is only getting bigger. Here's why it matters for your business.