Digital Marketing Blog | Industry Trends & News | Perfect Search
Sarah Walther's picture
August 9, 2018

The Speed Update & Instagram’s decimation of Snapchat have something to tell us: You don’t have to be bad to fail. You just have to be worse than the competition.

Google tracking across devices
Emily Lutz's picture
August 2, 2018

Google has now rolled out “Google Signals,” which uses a customer’s account login to identify the same customer on multiple devices.

Facebook Analytics
Ada Jing's picture
July 31, 2018

Facebook Analytics got a facelift a few months back—but it might still be new to you. Still getting a hang of it? Read on.

GDPR Data File
Kelly Tan's picture
July 17, 2018

Personal data is a touchy subject right now. But as digital marketers, it’s not one that we can ignore. A lot of digital marketing is based on collecting personal data available on the internet in order to target potential customers. Without it, we wouldn’t be able to do our jobs.

Google Responsive Search Ads
Quinn Dolan's picture
July 12, 2018

This past May, Google introduced the responsive search ads (RSA) beta, a new ad format that caused quite a bit of buzz in the paid search world.

Animation of a Google machine
Eric Yarnik's picture
July 10, 2018

 If you missed the keynote, here’s the rundown of Google’s biggest announcements on features that will be available to your business soon.

Animated web of Google's knowledge graph
Caroline Rabourn's picture
July 3, 2018

Google is trying to improve user experience by optimizing the Search Engine Results Page to bring you what it feels is the only information your search needs.

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