4 Local SEO Best Practices Your Business Needs to Follow | Perfect Search Media

4 Local SEO Best Practices Your Business Needs to Follow

Analyst, SEO & Content
November 17, 2017

Do you have a small business or a company with multiple brick-and-mortar locations? If so, it’s imperative that you’re actively optimizing your website using local SEO strategies. Local SEO tactics include everything from claiming a business listing to managing online ratings and reviews.

There are many important ranking factors beyond standard SEO practices to take into consideration when optimizing your site for local search results. Here are 4 best practices to follow when  optimizing your website for local SEO.

 

1) Ensure your NAP is consistent across all platforms

In order for consumers and search engines to trust the data they find across the web about your business, you must ensure that its NAP (Name, Address, Phone Number) is consistent on your website and on all third-party platforms where your business is listed.

When search engines like Google encounter NAP inconsistencies, they can become less trusting of the data they have about the company, which can result in lower local search rankings. To avoid NAP inconsistency, audit all of the places that your business is listed or mentioned and correct any variants in the data.

 

2) Include the right fields in your Google My Business & local business listings

Local business listings and citations play a vital role in reputation, rankings, and revenue. Google, as the dominant player in local search, has set the tone for best practices when it comes to formatting this data. Here’s what to include in your Google My Business (GMB) listing:

-Name

-Address

-Website and phone number

-Business hours

-Categories

-Menu

For a full guide to GMB, Google has provided these guidelines. Additional fields in local online directories and citations may include:

-Description

-Tagline

-Social profiles

-Images

-Additional media

-Alternate phone numbers

-Fax number

-Certifications

-Brands carried

-Payment forms accepted

-Attributes

 

3) Make sure your local business is getting reviews and ratings

An online local business review is left directly by a customer on any website or review platform, like Yelp, Google, and Facebook. The number of reviews you earn can directly impact local search rankings. To boost your local reviews, try these strategies:

Claim your major review profiles

Numerous platforms which feature reviews also facilitate a function known as “owner responses.” These provide an empowering opportunity to thank customers who leave positive reviews and attempt to win back customers who leave negative ones.

Encourage reviews

 Encourage your customers to leave reviews through as many channels as possible. Don’t be afraid to get creative. This could include asking proactively via emails, placing feedback buttons on your website, using in-store signage and printed materials, or displaying testimonials on your website.

Respond to reviews

Responding to reviews, positive and negative, shows potential customers that you care about their feedback.

 

4) Optimize on-page content on local pages

A pillar of SEO is ensuring that on-page content and meta data is optimized for relevant, high search volume keywords. The added component for local SEO is including geographic or location-specific information for different location pages.

Optimizing local pages begins with keyword research. This will increase your site’s chances of ranking for keywords that are specific to the given location for local pages. Be sure to include the city name and area your business serves (i.e. Coding Bootcamp in San Francisco, CA).

Make sure that your location pages are high-quality. Need some help? Check out this post on the difference between local doorway pages and quality location pages.

 

--

Using local SEO tactics to optimize your website and online presence is an important and cost-efficient way to help grow your business and rise above your competitors.

Want more SEO tips? Find out how to improve your backlink profile through unlinked brand mentions.

Analyst, SEO & Content
Stephanie Castillo is a true Wisconsinite at heart. She’s from Milwaukee (#BrewCrewForLife), attended the University of Wisconsin – Madison, and loves anything with cheese. She was also a competitive Irish dancer for 10 years.

What our clients say

"Perfect Search was recommended to us as our budgets started to increase significantly…"
Ajay Goel
President, Founder, Owner

Tweets

Perfect Search Media
7h

RT : How to Implement a National Tracking Strategy by The Moz Team

Perfect Search Media
4d

You might have stellar search ad copy--but you need to have a stellar landing page to back it up, too.

Perfect Search Media
1w

Seems like people got some pretty good holiday gifts this year. Holiday shopping revenue increased 16.5% from 2017…

Perfect Search Media
1w

SEO and UX are *so* closely related--especially in 2019. Our Director of SEO & Content Justin has 5 suggestions for…

Perfect Search Media
1w

Wishing Nicole, our Manager of HR & Employee Engagement, a very sweet birthday! Thanks for the adora…

Perfect Search Media
1w

Really enjoying the meditation webinar from and right now! Mindfulness seriously changes the game.

Perfect Search Media
2w

Wishing Search & Social Analyst Drew a very happy belated birthday! Thanks for matching your outfit with your Hawai…

Perfect Search Media
2w

RT : What Happens When SEO and CRO Conflict? By

Perfect Search Media
2w

Our Monday mood. (Luckily, we have a formidable snack collection to obsess over IRL.)

Perfect Search Media
2w

New year, new Perfect Search team member spotlight. Say hey to SEO & Content Analyst Ella!

Perfect Search Media
2w

RT : Google emphasizes ‘Message this business’ in new local search test by

Perfect Search Media
2w

Wishing a very happy one-year workiversary to Search & Social Analyst Max! Grateful for your knowledge on all thing…

Perfect Search Media
2w

While we're looking ahead to what 2019 will bring, here's a throwback to our favorite "Year in Review" compilations…

Perfect Search Media
3w

Making your website to-do list for the new year? Manager of SEO & Content Stephanie Castillo has some mobile-specif…

Perfect Search Media
3w

Take a break from planning your ideal New Year's Eve and check out this roundup of the biggest SEO updates in 2018.…

Perfect Search Media
3w

RT : Getting the Most out of Google Chrome for Technical SEO via

Perfect Search Media
1mo

Loved this conversation! So great chatting with everyone. And now, time to enjoy some Christmas cookies. Happy holidays!

Perfect Search Media
1mo

Definitely not boring! Original, valuable, engaging content is the opposite of boring.

Perfect Search Media
1mo

A6: Ugh, so many things! Definitely more of an emphasis on longer promotion calendars, building new partnership opp…

Perfect Search Media
1mo

Sounds like a great combo to cover all bases!

Perfect Search Media
1mo

A5: Like we mentioned in our last answer, we're really into performing answer box opportunities audits for clients…

Perfect Search Media
1mo

Basically we've definitely come to the conclusi…

Perfect Search Media
1mo

Never underestimate the power of brainstorming!! Whenever we get together as a team, we generate *so*…

Perfect Search Media
1mo

A4: For a paid tool, we like . It features really cool tools that allow us to get insights into answer b…

Perfect Search Media
1mo

Basically identical answers! Great minds :)

Perfect Search Media
1mo

Great point! A lot of people send out mass emails for content marketing partnerships and just see what…

Perfect Search Media
1mo

A3: Quick note--nothing is a guarantee! But these 3 elements do help. 1) Keyword research 2) A truly unique, valuab…

Perfect Search Media
1mo

So true! Truly successful content marketing is about striking a balance between great writing and grea…

Perfect Search Media
1mo

Yep! Basically all things content marketing are *not* one-and-done tasks. There's alwa…

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.