2014 | Perfect Search Media
December 18, 2014
If you haven’t experimented with custom reports within Google Analytics, it’s a great tool that you can use to put different sets of information together in a very useful way. At the top of Google Analytics you should select “customization” and then click the “new custom reports” button.
December 10, 2014
Are you struggling to find ways to improve an account and show even more efficiency and return on ad spend? Be sure to pay attention to these (sometimes) overlooked metrics, as they can make the difference in PPC success.
December 3, 2014
Updates to algorithms utilized by Google’s search engine service are particularly important for search engine optimization and marketing professionals. Best practices and strategy for SEO not only require an astute knowledge of on and off-page optimizations, but also an understanding of search engine algorithm implications.
November 24, 2014
Color is a pivotal component in designing a website. The tone has to fit that of the company or brand, and it can be challenging to get a good balance of colors that are harmonious with one another. The following is a list of resources to help you get started in choosing a color palette that works for you.
November 20, 2014

In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry.

November 18, 2014
Recently, many of our clients and our team have been really interested in perfecting call tracking, by testing providers and manually using numbers on landing pages. The difficulty is that many factors have to occur to make phone tracking show enough statistically significant data to actually improve account performance.
November 13, 2014
While sites are commonly penalized for using black hat SEO tactics, there are also many instances when people are completely unaware of the problems that are hurting their rankings. Here are some of the mistakes you should avoid to stay in Google’s good graces:
"The team demonstrates great knowledge in their SEO/PPC strategies by driving more traffic through international & local targeting, A/B testing, and landing pages."
Vinnie Frederico

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RT : How Links in Headers, Footers, Content, and Navigation Can Impact SEO - Whiteboard Friday By

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Machine learning impacts every search; it's not a one-size-fits-all algorithm approach anymore.

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Our CEO went to the conference last week. Here's the wisdom he took home.

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RT : Google Shares Details About the Technology Behind Googlebot

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4d

It's time to look under the bed. You know, learn about the complex legal battle over mattress review sites.

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4d

Thanks so much for the recognition!

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5d

Now you can use for more than paying your roommate back for paper towels. This is big.

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5d

Perfect Search just won 2 ! We took home platinum & gold. Find out what categories we won for here:

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5d

TBH, we're skeptical of the new app tbh's staying power--but just bought it. Thoughts?

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6d

RT : Do iPhone Users Spend More Online Than Android Users? By

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6d

ICYMI: made a huge update to its budget structure. You need to get filled in. Read this post.

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1w

While mobile-first might be your mantra of 2017, explains that this isn't always true. Check it out.

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1w

Shopping around for some new tools? Our Director of SEO & Content Justin is here to help. Find out our faves.

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RT : Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday…

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1w

We're getting in the Halloween state of mind. to our Spooky Search Engine Halloween story.

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1w

According to , we're in the Age of the Bizarrely Intelligent Robots. And we're not ready to deal with it.

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1w

Love it! So excited to have you here.

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Thanks so much!

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1w

Is your business ready for Q4? Try these tips and make it the most wonderful time of the year.

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RT : Investors anxious about Google traffic acquisition costs, which regulation could further increase by

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Did you catch our shout-out in this article? Halloween is just around the corner...

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RT : How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level By…

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1w

Thanks to the Internet, change can happen fast. Like when TV buffs made McDonald's bring back .

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1w

is getting smarter. Is your PPC strategy keeping up? Learn all about machine learning here.

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1w

RT : Smartphones are changing, and they're more interesting than ever

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2w

Haven't tested the new Posts on feature yet? Why not? Get the lowdown & start testing now.

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2w

Don't get discouraged. Nofollow doesn't mean no value. Watch this informative to learn more.

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2w

Heads up: This pricing update might impact your weekend's & chill plans.

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2w

RT : Visually understanding your site structure and external link weight impact by

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Thanks for hosting a great career fair !

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