2015 | Perfect Search Media
December 31, 2015
Here’s a primer of the most common digital advertising channels so you can make your paid search advertising strategy a little more perfect.
By The Perfect Search Business Development Team
December 10, 2015
In the summer of 2013, the Perfect Search team was struck by curiosity--curiosity over what online products and services people searched for in their day-to-day life. Check out our data and infographic below. Discover what online products your 2013 self might have been searching for.
November 24, 2015
When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner.
November 20, 2015
While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.
November 17, 2015
The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped. Then, I remembered the decision tree.
November 12, 2015
Over the years, Search Console has become more important to webmasters as well as the Search Engine Optimization (SEO) community. The best way to familiarize yourself with Search Console is to dive right in and create a free account. The more time you spend exploring Search Console, the easier it will be to understand how search engines perceive and configure websites.
November 9, 2015
Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization.
"Perfect Search was able to quickly build out a huge account and optimize all aspects of the account to beat our goals."
Kasey Gandham

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Machine learning impacts every search; it's not a one-size-fits-all algorithm approach anymore.

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Our CEO went to the conference last week. Here's the wisdom he took home.

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RT : Google Shares Details About the Technology Behind Googlebot

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It's time to look under the bed. You know, learn about the complex legal battle over mattress review sites.

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Thanks so much for the recognition!

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Now you can use for more than paying your roommate back for paper towels. This is big.

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Perfect Search just won 2 ! We took home platinum & gold. Find out what categories we won for here:

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TBH, we're skeptical of the new app tbh's staying power--but just bought it. Thoughts?

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RT : Do iPhone Users Spend More Online Than Android Users? By

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ICYMI: made a huge update to its budget structure. You need to get filled in. Read this post.

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While mobile-first might be your mantra of 2017, explains that this isn't always true. Check it out.

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Shopping around for some new tools? Our Director of SEO & Content Justin is here to help. Find out our faves.

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RT : Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday…

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We're getting in the Halloween state of mind. to our Spooky Search Engine Halloween story.

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According to , we're in the Age of the Bizarrely Intelligent Robots. And we're not ready to deal with it.

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Love it! So excited to have you here.

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Thanks so much!

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Is your business ready for Q4? Try these tips and make it the most wonderful time of the year.

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RT : Investors anxious about Google traffic acquisition costs, which regulation could further increase by

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Did you catch our shout-out in this article? Halloween is just around the corner...

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RT : How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level By…

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Thanks to the Internet, change can happen fast. Like when TV buffs made McDonald's bring back .

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is getting smarter. Is your PPC strategy keeping up? Learn all about machine learning here.

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RT : Smartphones are changing, and they're more interesting than ever

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Haven't tested the new Posts on feature yet? Why not? Get the lowdown & start testing now.

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Don't get discouraged. Nofollow doesn't mean no value. Watch this informative to learn more.

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Heads up: This pricing update might impact your weekend's & chill plans.

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RT : Visually understanding your site structure and external link weight impact by

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Thanks for hosting a great career fair !

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