2015 | Perfect Search Media
December 31, 2015
Here’s a primer of the most common digital advertising channels so you can make your paid search advertising strategy a little more perfect.
By The Perfect Search Business Development Team
December 10, 2015
In the summer of 2013, the Perfect Search team was struck by curiosity--curiosity over what online products and services people searched for in their day-to-day life. Check out our data and infographic below. Discover what online products your 2013 self might have been searching for.
Quinn Dolan's picture
November 24, 2015
When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner.
November 20, 2015
While they may be known for their Netflix binge-watching and hipster aesthetic, millennials make up a group of emerging consumers that your advertising campaign should pay attention to. If you’re one of many business owners asking yourself how to reach these seemingly apathetic, traditional-advertising-hating young folk, then you’ve come to the right place.
Anthony Lower's picture
November 17, 2015
The other day I was looking at one of my search accounts that had fallen into an unusual slump. I was checking the normal key metrics—clicks, impressions, CTR, conversion rate—trying to figure out what went wrong. I was stumped. Then, I remembered the decision tree.
November 12, 2015
Over the years, Search Console has become more important to webmasters as well as the Search Engine Optimization (SEO) community. The best way to familiarize yourself with Search Console is to dive right in and create a free account. The more time you spend exploring Search Console, the easier it will be to understand how search engines perceive and configure websites.
Anna Swierenga's picture
November 9, 2015
Last April, I scared my friends into thinking I was a crazy person because I had discovered a passion for something rare. No, not season 11 of The Bachelor. Data visualization.

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Happy Valentine's Day! Celebrate with some chocolate (yes, before lunch, why not) and our digital marketing valenti…

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UGC is a total time-saver. Is your UGC plan TBD? Okay, we'll stop with the acronyms. Learn how to use user-generate…

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Check out our latest guest post on the Digital Agency Network! Catch up on everything that's changed within Google…

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Imagine your life without your iPhone. Now, imagine that times a thousand. Discover what it's like to go about your…

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Brainstorming ways to improve your site? We're here to help. Our Director of SEO & Content Justin has 5 ways you ca…

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4d

Are you a podcast fiend? If you listen while you're commuting, washing dishes, or brushing your teeth, you probably…

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RT : Using STAT for Content Strategy - Whiteboard Friday by

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In case you missed it, we're up for an award! No, not an Oscar. But still! We're excited.

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Whether you're a true romantic or you're a die-hard Valentine's Day hater, we think you'll have a soft spot for our…

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Keep your eyes peeled for an updated Domain Authority metric next month! Moz is updating its famous DA score. Here'…

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We're thrilled to share that Perfect Search is on the shortlist for Small Interactive Agency of the Year!…

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RT : Which Super Bowl commercial was your favorite?

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Have you heard? Reddit just announced CPC bidding. Would you upvote this new ad strategy?

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2w

We braved the cold and had a great time at the yesterday!

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2w

Bundle up and come say hi to us at the from 1-4 PM in Norris today!

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Hope you're all staying warm today! If you're looking for something to read while cozying up under a blanket (or tw…

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Wishing a very happy one year work anniversary to Business Development Associate Andrew! Thanks for lighting up our…

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Hey, Northwestern! Perfect Search will be at the this Wednesday. Escape the cold,…

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RT : Uncovering SEO Opportunities via Log Files by

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2w

Looking for a new job in digital marketing? Our Manager of Employee Engagement & HR Nicole has some advice for you.

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3w

Want to get *famous*? (Kind of.) Google itself has shared advice on how to rank in Google News. Keep these tips in…

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3w

RT : How to Implement a National Tracking Strategy by The Moz Team

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3w

You might have stellar search ad copy--but you need to have a stellar landing page to back it up, too.

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1mo

Seems like people got some pretty good holiday gifts this year. Holiday shopping revenue increased 16.5% from 2017…

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1mo

SEO and UX are *so* closely related--especially in 2019. Our Director of SEO & Content Justin has 5 suggestions for…

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1mo

Wishing Nicole, our Manager of HR & Employee Engagement, a very sweet birthday! Thanks for the adora…

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1mo

Really enjoying the meditation webinar from and right now! Mindfulness seriously changes the game.

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1mo

Wishing Search & Social Analyst Drew a very happy belated birthday! Thanks for matching your outfit with your Hawai…

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RT : What Happens When SEO and CRO Conflict? By

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1mo

Our Monday mood. (Luckily, we have a formidable snack collection to obsess over IRL.)

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