Digital Marketing Blog | Industry Trends & News | Perfect Search
three plastic bottles on a video graphic
Drew Gorenz's picture
September 28, 2018

Video advertising has saturated the market over the past year and the market for video advertising is expected to keep growing.

Employee review
Nicole Green's picture
September 27, 2018

Ah, employee reviews. It’s that wonderful time of year when you get to sit down with your manager to talk about your performance. Does that calendar invite make you nervous? 

Digital Olympus Perfect Search Recap
Kayla Hammersmith's picture
September 20, 2018

Our Director of SEO & Content Justin McIntyre presented during today’s fall 2018 Digital Olympus conference. Sad you missed it? Don’t worry—we’ve put together a quick little SparkNotes summary for you.

Perfect Search Timmy Awards
Kayla Hammersmith's picture
September 18, 2018

Forget the Emmys. We’ve got even bigger news. Perfect Search Media has been named a finalist in this year’s Best Tech Work Culture awards!

Landing page design tips
Anna Swierenga's picture
September 14, 2018

Let’s get real. There are a lot of elements to consider when creating a landing page. 

Google Ads
Kyle Peterson's picture
September 7, 2018

A few months ago, Google announced the end of AdWords and the introduction of new brands: Google Ads, Google Marketing Platform, and Ad Manager.

Google College Search
Stephanie Castillo's picture
September 5, 2018

Check out our handy-dandy guide to the new Google College Search knowledge panel feature.

What our clients say

"Working with Perfect Search has been an amazing learning experience for us, helping us to reach more patients across the country…"
Sarah McFarland
Communications & PR Director

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Check out our latest guest post on the Digital Agency Network! Catch up on everything that's changed within Google…

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Imagine your life without your iPhone. Now, imagine that times a thousand. Discover what it's like to go about your…

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Brainstorming ways to improve your site? We're here to help. Our Director of SEO & Content Justin has 5 ways you ca…

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RT : Using STAT for Content Strategy - Whiteboard Friday by

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In case you missed it, we're up for an award! No, not an Oscar. But still! We're excited.

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Whether you're a true romantic or you're a die-hard Valentine's Day hater, we think you'll have a soft spot for our…

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Keep your eyes peeled for an updated Domain Authority metric next month! Moz is updating its famous DA score. Here'…

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We're thrilled to share that Perfect Search is on the shortlist for Small Interactive Agency of the Year!…

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RT : Which Super Bowl commercial was your favorite?

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Have you heard? Reddit just announced CPC bidding. Would you upvote this new ad strategy?

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We braved the cold and had a great time at the yesterday!

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Bundle up and come say hi to us at the from 1-4 PM in Norris today!

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Hope you're all staying warm today! If you're looking for something to read while cozying up under a blanket (or tw…

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Wishing a very happy one year work anniversary to Business Development Associate Andrew! Thanks for lighting up our…

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Hey, Northwestern! Perfect Search will be at the this Wednesday. Escape the cold,…

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RT : Uncovering SEO Opportunities via Log Files by

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Looking for a new job in digital marketing? Our Manager of Employee Engagement & HR Nicole has some advice for you.

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Want to get *famous*? (Kind of.) Google itself has shared advice on how to rank in Google News. Keep these tips in…

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RT : How to Implement a National Tracking Strategy by The Moz Team

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You might have stellar search ad copy--but you need to have a stellar landing page to back it up, too.

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Seems like people got some pretty good holiday gifts this year. Holiday shopping revenue increased 16.5% from 2017…

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SEO and UX are *so* closely related--especially in 2019. Our Director of SEO & Content Justin has 5 suggestions for…

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Wishing Nicole, our Manager of HR & Employee Engagement, a very sweet birthday! Thanks for the adora…

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Really enjoying the meditation webinar from and right now! Mindfulness seriously changes the game.

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Wishing Search & Social Analyst Drew a very happy belated birthday! Thanks for matching your outfit with your Hawai…

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RT : What Happens When SEO and CRO Conflict? By

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Our Monday mood. (Luckily, we have a formidable snack collection to obsess over IRL.)

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