Machine Learning is Changing AdWords—Here’s How You Should Adjust
Let’s face it. Digital marketing advertising platforms are notorious for constantly adjusting their tools and how users interact with them.
Anthony Lower
Director, Search & Social Advertising
- Favorite Food: Bacon-wrapped shrimp
- Favorite Work Task: Writing Excel formulas
- Geeks Out Over: Really obscure sports statistics
- Guilty Pleasure: MTV reality shows (shout out to fans of The Challenge)
Escape the Attribution Dark Ages: Your Google Conversion Attribution FAQ
If you’ve noticed discrepancies in conversion metrics between Google Analytics and Google AdWords, you’re not alone.
The Importance of Testing Your Ad Campaigns (And What to Test!)
This is the digital marketing universal truth: You should always be testing—especially in your ad campaigns. In a time when users are estimated to perform over 1,000 searches per year, it’s easy for your business to get lost in the shuffle if you’re not using the most creative or relevant ad …
PPC Metrics Your Enterprise Business Should Never, Ever Overlook
“How do your strategies work in our industry?”
Why Your Business Needs to Convert (!) to Conversion Tracking
From billboards and the Yellow Pages to Google Display ads and Facebook Promoted Posts, advertising has come pretty far. Remember Yellow Pages? While they definitely still exist, I’d be willing to bet they’re more commonly used as paperweights than as an actual way to find something.
How the NBA Can Help You Fix Your Digital Advertising Accounts
Let me set the stage here. Our office happens to have a lot of NBA fans. The other day, we were having a (heated) conversation about the state of the league. Because we’re advertising nerds, somehow our basketball conversations always work their way back around to PPC.