Welcome to Target Audience, a new interview series about marketers, by marketers, and for marketers. In each Target Audience interview, we’ll pick the brains of marketing experts to learn more about their experience in the industry, insights they’ve gathered over the years, and which songs pump them up the most.
2021 dramatically changed how third-party cookies are able to track users and these changes are here to stay. If you haven’t paid attention to the news, it’s time to listen up - the loss of third-party cookies affects advertising strategy on all digital platforms.
The first step in any complete SEO strategy is improving your technical SEO. This leads to more organic traffic, ranking keywords, and conversions. Learn the most important steps to tip-top technical SEO here.
New year, new B2B trends to look out for.