How to Set—And Actually Achieve!—Your Business Goals in 2018 | Perfect Search Media

How to Set—And Actually Achieve!—Your Business Goals in 2018

Director, Business Operations
January 11, 2018

Way back in 2015, I wrote about what startups need to do before investing in digital marketing. One of the key things that startups should (and often don’t) do is clearly define goals for their business to tie their digital marketing efforts back to.

What established businesses often forget is that this is still absolutely necessary to do on a frequent basis. Reusing or just slightly tweaking the same goals every quarter or year isn’t enough.

Luckily for you, we have some helpful tips to keep in mind when creating new business goals for 2018.

 

1) Make sure your company has a clearly defined long-term vision

Having a long-term vision for your company is necessary to be able to create shorter-term goals. All short-term goals ultimately serve the long-term vision, otherwise goals will be random and confusing for team members.   

While the company vision often comes from the CEO, it’s important that the vision is communicated to and understood by any team members responsible for setting goals.

Here at Perfect Search, we follow the Entrepreneurial Operating System, which has us create a 10-year, 3-year, and 1-year vision. Having a long-term plan has helped give clarity to our yearly and quarterly goals, and has actually made it significantly easier to create goals.

 

2) Use data from past years to create short-term goals

Once your company has a long-term vision, it’s time to create those short-term goals. These goals can be yearly, quarterly, and/or monthly, but should all tie back in some way to the long-term vision.

But just making short-term goals that tie into the long-term vision isn’t enough. It’s imperative that you look at data from past years to help create well-informed, realistic goals. You may even start to notice some trends when looking at past goals as compared to the results.

Are you consistently easily surpassing your goals? Consider making loftier goals. Is your company rarely, if ever, hitting goals? Dive deeper into the data to see why that may be happening.

Finally, when creating short-term goals, make sure that they’re S.M.A.R.T., or Specific, Measurable, Attainable, Realistic, and Timely. No blog post about goals would be complete without mentioning SMART goals! Read more about how to create S.M.A.R.T. goals here.

 

3) Choose projects that directly impact your goals

Just like your short-term goals should tie back directly to the long-term vision, make sure that any projects or efforts that your company is working on very clearly tie back to your goals. It’s so common for companies to come up with a multitude of projects to keep their teams busy without validating that that busy-ness is actually worthwhile.

Make sure to check in on a consistent basis—monthly, if not weekly is a good place to start—to reevaluate and determine whether efforts are leading to the desired results. If you’re not on track to hit your goals, reassess immediately.

Should projects be nixed in favor for more results-driven efforts? Or is one project particularly successful and could benefit from more resources? Make sure to pivot quickly when possible to make the best use of everyone’s time.

 

4) Communicate to relevant employees

According to a 2015 study, two-thirds of senior managers can’t name their firms’ top priorities. If employees in upper management don’t know the top priorities, how can a company expect to hit goals?

Being transparent about the company’s priorities helps get buy-in from all employees. At Perfect Search, we communicate our top company goals for the year to everyone so that they understand how their projects fit into the larger picture.

 

5) Create a process of accountability

According to this survey, 40% of people that write down goals don’t check to see whether they’ve achieved them. The same can happen to your company as a whole if there isn’t some process or culture of accountability. 

This extends beyond just checking in to make sure that employees are working on what they’re supposed to be working on. Under the Entrepreneurial Operating System that Perfect Search employs, each person has various numbers or metrics that they are expected to track and meet on a weekly or quarterly basis. Employees understand that this is a basic tenet and expectation of their day-to-day, and when metrics aren’t hit we discuss what can be done to get back on track.

 

--

Get ready. Set. Go ahead and set some new goals for your business in 2018. Any other goal-setting tips? Tweet us @Perfect_Search.

Director, Business Operations
Laura Cain is a University of Chicago alum who hails from Mandeville, Louisiana. If she could have her own store, she would sell sandwiches on really fancy bread, and the one thing she can’t live without is ice cream (seriously).

What our clients say

"We trust their team and view them as an extension of ours."
Matt Ruggieri
Founder

Tweets

Perfect Search Media
2h

Bring some creativity into the week ahead. You can thank us later!

Perfect Search Media
4h

Sometimes the fish swarm your line but none take the bite. If this is happening with popular pages on your site, th…

Perfect Search Media
7h

You're on Twitter for a reason. We're serving up some self-validation this Sunday with these ways Twitter can incre…

Perfect Search Media
1d

: Check out these urban SEO legends that aren't actually true.

Perfect Search Media
1d

Searching for your digital marketing dream job? These tips can help you nail the interview.

Perfect Search Media
1d

Even the best of us experience blockage sometimes. Check out our tips to triumph over writers' block!

Perfect Search Media
2d

Friday afternoon is the perfect time to laugh. These major marketing mistakes will make you do just that.

Perfect Search Media
2d

Choices, choices. If you can't decide whether or is right for you, this article might help. What's your d…

Perfect Search Media
2d

Get it right this Friday. Get search right, that is!

Perfect Search Media
2d

There are a billion ways to market your online biz. To save you from going through all of them, here are 21 we reco…

Perfect Search Media
3d

More isn't always better--especially when it's more of the same. Find out how to identify duplicate content quick!

Perfect Search Media
3d

Wishing a very happy one-year workiversary to SEO & Content Analyst Stephanie! Thanks for all your hard work and al…

Perfect Search Media
3d

Sorry, Androids, Apple isn't goin' down without a fight. The company just invested big in its game.

Perfect Search Media
3d

What is schema, anyways? This glossary spells out the terminology that gets thrown around by all of us digital…

Perfect Search Media
4d

Stop playing games with your business. Start playing with gamification.

Perfect Search Media
4d

Been thinking about creating an advisory board? Good news. Our CEO Ajay's latest Forbes post is here to help advise…

Perfect Search Media
4d

The old you was good, but the new you is better. That's why you should always revamp your content! 💅

Perfect Search Media
4d

A5: Turn up the local business charm and provide excellent customer service. People want to support the businesses…

Perfect Search Media
4d

...but yelling at them that they're wrong is the biggest no-no that comes to mind :-)

Perfect Search Media
4d

A4: Deleting a negative review diminishes your credibility. Your customers are people. Work with them, don't delete them!

Perfect Search Media
4d

Tell the potential client how your product/service will make them feel, using a real customer's words.

Perfect Search Media
4d

A2: There is a valid and transparent way to ask your customers for feedback. It means embracing the good and the ba…

Perfect Search Media
4d

A1: Yes! Online reviews quickly draw in or repel potential customers. There's a lot of not-so-good stuff online. If…

Perfect Search Media
4d

Hello and happy Wednesday! We're pumped to join this

Perfect Search Media
5d

Just when you thought was dying down, it turns out PPC numbers can be phony, too.

Perfect Search Media
5d

Celebrating our new Manager of HR & Employee Engagement Nicole’s first day with mini soft serve from

Perfect Search Media
5d

Ever feel like Google knows what *exactly* you're thinking? Use that to your advantage. Welcome to semantic search,…

Perfect Search Media
5d

Have you started taking advantage of Google Shopping? According to this article, you really should.…

Perfect Search Media
6d

RT : The Rules of Link Building - Whiteboard Friday By

Find us on Facebook


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.