Digital Marketing Blog | Industry Trends & News | Perfect Search™
How to Adapt to a Changing Facebook Ads Landscape

Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021.

Google Ads has introduced a new feature for more granular targeting across interests, demographics, and behaviors. Learn more about how to use this tool, here!
Our very own Andrew Frey has a very important message to send your way--- and it’s not your run of the mill sales outreach. Take a look!
Getting your non-profit’s foot in the door can be tough, so we made a list of how using Google Ads could make this easier. Take a look at our three tips to consider!
Ensuring your products follow Google’s taxonomy can be daunting—especially if you have thousands of SKUs. Learn more about how to make this task easier, here!
Attract new arts & crafts patrons by updating how you reach out to them. Take a look at this advice based on five trends we’ve noticed in digital marketing.
On October 27th, Google rolled out the BERT algorithm update. Here are our major takeaways.

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