Digital Marketing Blog | Industry Trends & News | Perfect Search
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Well-designed case studies make good case studies great. Wondering what a well-designed case study entails?

The improvements in machine learning has led Google to update some foundational settings that advertisers must adjust to: ad creation, ad rotation, and bidding.

The higher education decision journey has gone digital. Learn from 3 marketing professionals who work at universities across the United States.

Wondering how you can increase your client relationships and retain B2B clients? We’ve identified two effective ways your B2B business can build its retention muscles.

So you've already been re-introduced to the pumpkin spice latte. But have you met Courtney Culligan? 

Older content can be seen by Google as more authoritative than newer content and it’s cheaper to retain old (A.K.A. loyal!) customers than to attract new customers.

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