Digital Marketing Blog | Industry Trends & News | Perfect Search™
How to Adapt to a Changing Facebook Ads Landscape

Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021.

A plan takes off on a background of data
In part 2 of our “Uncovering UX” series, discover how travel sites can convert more, rank higher, and create the best site experience for users. Check out our 6 steps to a better user experience here!
The growth of a businessman skyrockets
Everything you should know about early-stage startup data analytics. Learn how to build your business and make impactful decisions with our latest guide.
Technical elements float around a laptop
Before diving into a new project, it's important to step back and look at the big picture. Usually, that starts with big picture SEO. Learn the key steps to evaluating the health of a site for SEO.
Sites and Clicks Revolve Around a Globe
Google My Business allows businesses, no matter their size, to show up on Google's Search Engine Results Page (SERP). Here are 5 ways GMB can be an accessible introduction to digital marketing for small businesses, instantly helping your business grow and connect with interested customers.
Are you advertising on LinkedIn? You should be. For certain industries, this business-savvy social platform is the perfect place to reach customers. With its wide range of creative options and targeting, you can expand audience reach and find the right prospects. Learn what LinkedIn Ads has to offer your business with our comprehensive guide!
Our Senior Analyst of Search & Social Strategy offers tips on navigating your digital presence during the coronavirus outbreak. Take a look for updates & advice. (Updated August 10, 2020.)

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