This month's Target Audience guest is a bit different than our typical marketing experts, but their leadership and business insights are sure to be valuable to anyone. 

Ah, adolescence. It was the best of times, it was the worst of times—and it was (and still is) a time of being easily influenced and not realizing it.

Rolling out quality ads is like going up to bat in a baseball game.

Let’s pretend campaigns are innings, ads are your players, and you, the analogy-loving professional, are the head coach.

Facebook Ads has gone through major changes and updates since Apple announced that it was going to require users to actively opt into being tracked by cookies from apps starting with the Apple iOS 14.5 Update on April 26, 2021.

If you’re in the social advertising world, you might’ve run into this issue: you’re getting negative comments on your Facebook Ads, because your ad was show

We're so excited to announce that Perfect Search won TWO 2021 Vega awards for best copywriting and SEM campaign. 

Business-to-business marketing communications require unique strategies to ensure success. Discover how to build effective B2B marketing strategies here.

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