Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.
PPC Manager, Search & Social
What's This All About?
Are you obsessed with the idea of coaching analysts to grow professionally and become experts in PPC and client relationship building? Love to grow your hands-on experience helping clients with everything from strategy to implementation and beyond? Ready to join a fun, supportive and collaborative team? Look no further! Perfect Search has all the tools and technology you will need to succeed.
The PPC Manager, Search & Social is responsible for leading and coaching a team of 4+ PPC analysts and overseeing the planning, strategy, and execution of large paid search engine marketing and social media advertising campaigns. The ideal candidate should have strong verbal and written communication as everyone in our organization is client-facing. A positive attitude and the desire to go above and beyond for our clients and internal teammates is a must.
To achieve success in this role, applicants must have the ability to lead and coach analysts in client relationship building, communication, marketing strategy, conversion tracking, troubleshooting, and professional growth. The PPC Manager will be expected to lead the management of online campaigns for clients across a number of channels including Google, Microsoft, Facebook, and LinkedIn, and manage other analysts in their efforts. The PPC Manager will be involved in the PSM Leadership team, contributing to internal agency strategy and operations, as well.
The best Perfect Search teammates are quick learners, creative problem solvers, and superior communicators. Leaders in our organization are player/coaches and embrace servant leadership. Perfect Search Media is an equal opportunity employer that celebrates diversity and core values dedicated to providing an inclusive work environment for all.
What You'll Do
- Monitor clients' PPC performance with the assistance of PPC analysts.
- Continuing education, training, and coaching with PPC analysts both 1:1 and in a group setting.
- Interview, hire, and train new analysts and junior analysts as needed.
- Participate in the Leadership Team and other internal agency teams.
- Create and present audits of PPC accounts to prospective clients as needed.
- Research, plan, and create ad accounts for clients in a variety of industries
- Work expertly within Google Ads, Microsoft Bing Ads, Facebook Ads, LinkedIn Ads, and others
- Analyze key metrics, discern key findings, and optimize to drive successful outcomes in accounts
- Advanced data analysis in Microsoft Excel and Google Sheets
- Create concise and impactful ad copy for a variety of clients with or without the help of copywriters
- Serve as point of contact and project manager for clients with regular client facing communication
- Effectively communicate strategy and results to clients. Communicate with clients via email, Slack, and video conferencing.
- Create weekly/monthly reports and dashboards with analysis of campaign performance along with recommendations for improvements
- Understand client objectives and business goals to identify current client campaign optimization and expansion opportunities
- Keep up-to-date on emerging online marketing strategies, tools, and best practices
- Manage and prioritize several accounts simultaneously
- Foster and develop positive, long-term relationships with our clients and work to retain and grow clients year over year
- Contribute to company (and occasionally client) blog(s) and internal marketing strategy
What You Need
- 2-4 years of hands-on paid search, display, and social media ad experience required.
- 1+ years of leadership experience preferred.
- Agency & client-facing experience preferred.
- Experience leading a team in a remote work environment preferred.
- Experience presenting on reporting calls and leading direct communication with clients across Zoom, Google Hangouts, Gmail, and others.
- Highly analytical and strong critical thinking skills
- Ability to generate comprehensive and cohesive marketing strategies
- Ability to think critically and collaborate effectively with others
- Strong time management & organization skills
- The ability to quickly adapt and utilize tools to analyze, optimize, and communicate data
- Data analysis experience
- Microsoft Excel and Google Sheets experience
- Quick learning ability with a strong desire to become an expert in digital marketing
- Strong written and verbal communication skills
- A close eye for detail with the ability to see how pieces fit into the overall picture
- Results-driven work ethic and proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment
- Ability to work both independently and in a team-oriented environment
- Knowledge of Google products and other digital marketing analytics tools
Lifestyle Perks
- Remote office - can work from anywhere in the world!
- Unlimited vacation days
- Flexible schedule
- Volunteer opportunities
- Fitness challenges
- Quarterly social events & offsites
Employee Perks
- Medical premiums covered at 85%
- Dental premiums covered at 100%
- Vision, life, and AD&D premiums covered at 100%
- 401(k) plan with matching
- Commuter benefits
- Gym membership reimbursement
- Internet & Cell Phone reimbursement
- Sponsored mentorship opportunities
- Opportunities to pursue company-sponsored education
- Employee recognition program
- Personal work laptops
- Stipend towards setting up a home office
- Casual dress code