How Epicodus Tested Google Ads Beta Features & Increased Conversion Rates

Goal

Perfect Search worked with Epicodus to drive more applications and email sign-ups for their Portland and Seattle classes.

Our strategy

Thanks to Perfect Search’s Google Premier Partner status, we were able to opt into Google’s expanded text ads beta. Expanded text ads provide more characters (plus two headlines!) than the traditional text ads.

The team created and uploaded over 400 expanded text ads and tested them against the traditional text ads.

Results

39% increase in conversion rate

29% increase in click-through-rate (CTR)

What this means for your business

Working with a Google Premier Partner is a worthwhile investment. When you gain early access to new Google Ads beta features, your business gets to test new strategies and see improvements earlier than most.

Ready to Take the Next Step?

Our digital marketing services will take your business to the next level.

Start your journey with a free site audit.