October 19, 2016
Here’s a handy glossary to help you get acquainted with common design terms. That way, when you’re working with a designer, you don’t spend time exchanging dozens of emails trying to figure out what the other is saying.
By Laura Cain
October 14, 2016
In the world of digital marketing, there are so, so many acronyms. SEO, PPC, CTR, CPA, ROAS, RLSA, the list goes on and on. I hate to break it to you but I’m going to add one more to your list: the RFP.
By Benn Myers
October 10, 2016
While many people may find their thoughts wandering to the holidays, online retailers have to attend to a more practical concern. Q4 is the most competitive and profitable time of the year.
By DJ Oh
September 29, 2016
The core principles of marketing in Mad Men aren’t very much different from those of modern digital marketing. In fact, a lot of Don Draper’s advertising mantras are still relevant and applicable to content marketing today.
September 27, 2016
Before your enterprise business can truly succeed in online advertising, you have to be able to decide what success is. Then, it's time to go beyond simple metrics.