Digital Marketing Agency Chicago, Online Ads | Perfect Search
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We’re experts in Search and Social Media Advertising, SEO, Remarketing, Display, A/B Testing, Design, and Contentwith an emphasis on mobile.

Plus, we’re all about training the best digital marketing minds in town.

Contact us today and find out how Perfect Search can make your business a little more perfect.

"The value from our engagement has been significant and their team is extremely proactive on site improvements regardless of whether they fall into their scope. We're now expanding our business to new cities with their assistance. I have and continue to highly recommend them."
Jeremy Snepar
The New York Code + Design Academy
 
"Ajay and Perfect Search came highly recommended to build out and manage our account which would require millions of keywords. [They] were able to quickly build out a huge account and optimize all aspects of the account to beat our goals. From all of our touch points in their firm, Perfect Search has been instrumental in our success."
Kasey Gandham
Packback

When your Twitter gets a bunch of new followers - then you discover they’re mostly bots. What gives, Twitter?

July 20, 2017
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in.Posts on Google is a new feature that allows businesses to publish events, services, deals, and sales directly on the SERP and Google Maps. For a while, this feature was limited, but now it’s available to all businesses.Find out how you can use Posts on Google to promote your business. How do you use this feature?Even though Google has rolled posts out to a wider audience, your business still has to apply. According to...
July 18, 2017
A little less than a year ago, Google officially rolled out expanded text ads (ETAs) to advertisers. This came after the tech giant announced several AdWords changes at their annual Performance Summit in May of 2016.In a blog post about the Summit, Google claims, “To help marketers succeed in this mobile-first world, we have redesigned AdWords -- from the ground-up -- and re-thought everything from creatives and bidding, to workflow and measurement.”One of their most exciting AdWords announcements was expanded text ads—what...
July 13, 2017
Figuring out how to allocate a marketing budget can be a daunting task. There are so many channels—both online and off—to choose from. Taking the time to create a budget plan is a crucial first step; it will help avoid misallocating funds or stretching your budget too thin over too many channels.Of course, if you don’t have an actual marketing budget yet, stop everything and set one. It’s worse to blindly throw money at marketing efforts than to not spend any money on marketing at all.Not sure where to start? Check out the...
July 6, 2017
There are a lot of components of SEO to keep track of – title tags, H1, H2, the meta description, the content itself, and so on. With so much going on it’s easy to overlook another important element of SEO – images.A third of all searches performed in Google are for images and 12.5% of SERPs show image pack results, which means that images are important for the success of your website. 1) Include alt tagsIs a picture really worth a thousand words? Alt tags sure think so – or at least a few words.What’s the purpose of an alt...
June 29, 2017
Tuna, Lil Bub, Doug the Pug, Marnie, and the well-known Grumpy Cat. You know them, you love them, and so do millions of others. They all have their own books, toys, and a combined 10.6 million followers. These pets all have something in common, and it’s not just that they’re cute. It all comes down to this one, very important factor - good digital marketing. In fact, we could all learn a thing or two from our favorite Instagram furballs. 1) Brand associationsTake Courtney Dasher, the owner of Tuna (if you think you don’t...
June 23, 2017
With the development of new technology, searching the web has moved away from desktop computers towards handheld devices. The convenience of handheld devices is preferred by users. Case in point: 60% of searches are from mobile devices.Even more recently, mobile and home device assistants (such as Siri, Cortana, Google Now, and Alexa) have become increasingly popular, making up 20% of mobile search queries. The virtual assistants are not only faster for users who find it difficult to type, but also allow for follow-up...
By The Perfect Search Business Development Team
June 20, 2017
At Perfect Search, there are quite a few things we're obsessed with. Cold Stone ice cream cakes and A/B testing are pretty high on the list.Dive into the A, B, C's of A/B testing and how your business can incorporate it into your digital marketing strategy now. PS: You don't have to reach for your spectacles. Just click to enlarge the image below!