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We are experts in Search, Social, Retargeting & SEO with an emphasis on Mobile.   Contact us today and find out how Perfect Search can make your business a little more perfect.

"The value from our engagement has been significant and their team is extremely proactive on site improvements regardless of whether they fall into their scope. We're now expanding our business to new cities with their assistance. I have and continue to highly recommend them."
Jeremy Snepar
The New York Code + Design Academy
"Ajay and Perfect Search came highly recommended to build out and manage our account which would require millions of keywords. [They] were able to quickly build out a huge account and optimize all aspects of the account to beat our goals. From all of our touch points in their firm, Perfect Search has been instrumental in our success."
Kasey Gandham

Google makes a lot of statements on , but should we always follow it? Or is it sometimes wise to ignore it?

By DJ Oh
August 23, 2016
Penguin. Panda. Hummingbird. No, we're not talking about the latest exhibitions at the zoo. We're talking about Google's search result ranking algorithms that crawl your web pages in order to rank them. These algorithms are sort of like recipes that Google uses to sort through and rank trillions of web pages in the search engine. But don't be fooled by the chummy animal-themed codenames — these algorithms are basically like the SEO police, and how these algorithms view your website can boost or destroy your web traffic...
August 19, 2016
Content marketing. If you definitely feel like you understand “content” and you’ve got a firm grasp on “marketing,” but the two words combined stump you, read on. I promise, content marketing is nowhere near as complicated as it can seem! First things first: What is content marketing? Content marketing is simply a strategy that communicates a valuable message that ultimately makes readers convert. Content marketing isn’t just about what you write, but how you write it, where you put the content, and beyond. For more details...
August 16, 2016
Metadata. Sounds fancy, right? It seems like some sort of crazy technical code that only a senior web developer understands—but that’s not the case. No need to fret any longer, my fellow non-developers. After you read this blog post, the scary metadata monster will no longer be an entity to fear. Let’s talk about the most important pieces of metadata: Headlines, title tags, alt tags, and meta descriptions. But first! Something to keep in mind regarding metadata is that it should always relevant to the page you are writing...
August 11, 2016
Now that you’ve studied up on all you need to know about the early stages of the higher education sales funnel , it’s time to hit the books on how to achieve your end goals: applications, enrollment, and beyond. (Well, the metaphorical books, A.K.A. this blog post.) Let’s go! Step 1) Start with the end in mind More students might seem like the obvious end goal for any educational organization, but it can differ depending on the college or university. For some schools, enrollment may be the most important metric. For example...
August 9, 2016
Any digital advertising interface seems daunting when first introduced to it. (#TBT to when I first took a look at Google AdWords. I was but a child.) Still, once you start getting acquainted with the important metrics, you’ll get used to it. Whether you’re new to paid search and social advertising for your business or you’ve been in the game for a while, you should always think about the most important numbers to track. Yes, cost is definitely at the top. But apart from what you’re spending on a given advertising platform...
August 5, 2016
Big. News. Perfect Search Media is now a Google Premier Partner! We’ve been a Google Partner for a while now, but since Google rolled out their Premier Partner status, it was time for an upgrade. Not sure what this update entails? It’s not just a shiny new badge in our homepage’s footer; it means that the Perfect Search team gets access to exclusive Google betas and we have a specific team at Google dedicated to helping our clients. Say hello to immediate access to a Google team committed to your business. Only 10% of...
August 2, 2016
Could you describe your job to someone from the Wild, Wild West? Unless you work in a saloon, we bet it might be tough. Still, our Business Development Associate Rachel Lehn pulls it off—and includes a cow pun. Read on to find out her business development tips and, of course, that cow pun. 1) What are your top 3 business development tips that anyone could use? Tip 1: Employ technology to stay organized. I've learned that it's really important to stay organized in the sales process (and life). And no matter how good your...