After a two-year hiatus, Google has confirmed that it's allowing emoji to appear in the SERP. What does this mean for your site? Let’s get our thinking face emoji on.
Sometimes, a small AdWords update can have a huge impact on your search campaigns. Check out 7 AdWords tips to take your account to the next level.
Spoiler alert: Exact match is less exact than it used to be. Find out what happened and how it affects your search accounts.
Take a shot at the cross-platform, digital marketing mecca that is March Madness and you’ll be a marketing winner—without having to step onto the court.
To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them.
Facebook recently released two new advertising options on…the Facebook Messenger app. With over one billion monthly active users as of July 2016, this becomes another platform deserving of your attention.