Content has always been king--but semantic search makes content creation for user intent even more important. Discover what semantic search is and why it matters for your website.
If you've already studied up on the early stages of the higher education sales funnel, you're ready to hit the books on achieving your end goals. Class is now in session.
Besides looking up shark facts, prospective students are also using their access to information to search for colleges--and they’re starting those searches early.
Google+ is over (except for this surprisingly active pepper lovers community)—but Posts on Google are in. Find out how you can use Posts on Google to promote your business.
A third of all searches performed on Google are for images, which means that images aren't just for show - they're important for the success of your website.
60% of searches happen on mobile--and 20% of those are voice search queries. Voice search is only getting bigger. Here's why it matters for your business.
Dive into the A, B, C's of A/B testing and how your business can incorporate it into your digital marketing strategy now.