Follow Us 877.655.8227    info@perfectsearchmedia.com

Recent Posts

KPIs in e-Commerce

Oct 22, 14 KPIs in e-Commerce

By: Ajay Pattani, CEO and Founder of Perfect Search Media E-commerce can be challenging…and this is an understatement.  I’m lucky enough to have ended up in search engine marketing, a move that happened at the beginning of my career by chance, and I firmly believe that the skills one learns as a search engine marketer help...

read more

Essential WordPress Plugins Every Developer Should Know

Oct 16, 14 Essential WordPress Plugins Every Developer Should Know

By: Max Stern, Online Marketing Analyst WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. With basic web design skills one can install a WordPress site in a matter of minutes. As a result, thousands of online businesses exist under WordPress, yet many creators do not take the...

read more

Guide to Web Design, Part 1: How to Choose Stock Images

Oct 08, 14 Guide to Web Design, Part 1: How to Choose Stock Images

By: Anna Swierenga, Project Manager/Design & Development Getting started can be one of the hardest parts of the entire web design process. You want to make sure to do your research and ask for help. Designers can get in their heads sometimes (ahem, me) and get to thinking they can do it all on their own. This thinking usually...

read more

Optimizing Your Site: The Importance of Keyword Research

Oct 01, 14 Optimizing Your Site: The Importance of Keyword Research

By: Kristen Killian, Online Marketing Intern Optimizing a website to rank higher in searches is obviously important to increase traffic and, in turn, ideally conversions. There are many things that go into optimizing a website, but there is one aspect that deserves special attention: keywords. When focusing on keywords to optimize a...

read more

How to Think Like a Search Engine Marketer – All of the Time

Sep 23, 14 How to Think Like a Search Engine Marketer – All of the Time

By: Ajay Pattani, CEO & Founder of Perfect Search Media Let’s say you spend three years slaving away at law school.  It’s okay if after all of that you don’t practice law; you’ll still learn how to think like a lawyer.  While this may be helpful, I think it’s better to think like a search engine marketer.  Having...

read more

Are Bounce Rates Always Bad?

Sep 16, 14 Are Bounce Rates Always Bad?

By: Alex Straley, Online Marketing Analyst I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing.  Let’s dig in to what a bounce rate is a bit. A bounce rate is the percentage of sessions (visits) that leave after visiting a single...

read more

How to Leverage Your Remarketing Lists

Sep 04, 14 How to Leverage Your Remarketing Lists

By: Anthony Lower, Online Advertising Analyst   Remarketing lists are nothing new to Google, and in fact if you are not already using remarketing campaigns you are lagging behind your competitors. With that being said there are many ways to optimize and leverage your remarketing lists and campaigns that many people are not...

read more