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Recent Posts

The Rise of Photography and Typography on the Web

Aug 26, 14 The Rise of Photography and Typography on the Web

By: Leah Cranston, Project Manager/Design & Development A good website starts with good photography. It allows for a company to showcase its brand in an extremely visual (and often unexpectedly artistic) way, and for people to connect with the brand on a more personal level. The biggest trend lately is the pairing of concise...

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Infographic: 3 Tips to Increase Organic Traffic

Aug 14, 14 Infographic: 3 Tips to Increase Organic Traffic

             

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Models of Service in Digital Marketing

Aug 12, 14 Models of Service in Digital Marketing

By: Ajay Pattani, CEO and Founder of Perfect Search Media It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you.  But maybe the agency works harder at recruiting, training, and retaining than you.  Or maybe you’re right and the agency doesn’t manage your expectations...

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5 Content Marketing Tips

Aug 07, 14 5 Content Marketing Tips

By: Elliott Davidson, Online Marketing Intern The information consumers find online today directly affects their purchasing decisions.  Therefore the quality of content on your site plays a huge role in terms of overall purchasing experience.  With Google constantly improving its search algorithms, content marketing has never been...

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A Beginner’s Guide to A/B Testing

Jul 31, 14 A Beginner’s Guide to A/B Testing

By: Alex Straley, HR Manager/Online Marketing Analyst A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc. pages.) A/B testing allows you to randomly assign visitors to your test pages, which means that you can actually run statistical...

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Investing in SEO? Things to Remember

Jul 30, 14 Investing in SEO? Things to Remember

By: Elliott Davidson, Online Marketing Intern When trying to understand SEO, one of the biggest difficulties is that it’s both practical and theoretical.  As a search engine optimizer, it’s my prerogative to come up with strategies and tactics that I know by experience have proven to work.  “But how well will SEO work...

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Prepping Your PPC Strategy for the Holidays Yet? You Should Be!

Jul 24, 14 Prepping Your PPC Strategy for the Holidays Yet? You Should Be!

By: Ashley Hutchings, Online Advertising Analyst It may still be summer, but now is the perfect time to start preparing for the holiday rush, especially if you’re an e-commerce business. According to Statista, holiday season retail e-commerce spending in the United States amounted to 37.2 billion U.S. dollars in 2011 . Since then,...

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