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Recent Posts

How to Create Custom Reporting in Google Analytics to Determine Page Value

Dec 18, 14 How to Create Custom Reporting in Google Analytics to Determine Page Value

By: Alex Straley, Online Marketing Analyst I was working with an e-commerce client recently who asked me why people weren’t buying more products. While there are many possible explanations, my first thought relating to things I could directly control was their call to action. Because we wanted fast results, I needed to figure out...

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5 Overlooked PPC Account Metrics

Dec 10, 14 5 Overlooked PPC Account Metrics

By: Eric Yarnik, Online Advertising Analyst As a PPC analyst, it seems we always encounter client accounts that hit a plateau at some point. We are no longer increasing account performance as rapidly as we once were, or perhaps it is a smaller client where keyword level optimizations are no longer significantly impacting...

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The Dynamic Landscape of SEO: Algorithm Changes

Dec 03, 14 The Dynamic Landscape of SEO: Algorithm Changes

By: David Feldbaum, Online Marketing Intern Algorithms within IT infrastructures are by nature continuously changing elements. Business processes evolve and change. Technological advances occur. As a result, firms require updates to product algorithms in order to provide consumers with a consistently fresh and intuitive interface...

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Guide to Web Design, Part 2: Color Resources

Nov 24, 14 Guide to Web Design, Part 2: Color Resources

By: Anna Swierenga, Senior Web Designer For Guide to Web Design, Part 1, go here. Color is a pivotal component in designing a website. The tone has to fit that of the company or brand, and it can be challenging to get a good balance of colors that are harmonious with one another. The following is a list of resources to help you get...

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Ethics in SEO: The Black Hat Dilemma

Nov 20, 14 Ethics in SEO: The Black Hat Dilemma

By: Kristen Killian, Online Marketing Intern In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry. There is a name...

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The Difficulties of Call Tracking

Nov 18, 14 The Difficulties of Call Tracking

By: Ajay Pattani, CEO and Founder of Perfect Search Media I’ll preface this with the fact that I am not an expert when it comes to call tracking.  More recently, many of our clients and our team have been really interested in figuring this out. We’ve been testing providers, we’ve tried manually using numbers on landing pages...

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4 Ways You Could be Damaging Your Site’s Google Ranking

Nov 13, 14 4 Ways You Could be Damaging Your Site’s Google Ranking

By: Molly Ryan, Online Marketing Intern To put it simply, one of our top priorities in developing SEO strategies is to make the search engines – especially Google – happy. It’s important to follow their rules because they ultimately decide, based on a variety of factors, where your site ranks or whether it shows up in search...

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