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Recent Posts

Optimizing Your Site: The Importance of Keyword Research

Oct 01, 14 Optimizing Your Site: The Importance of Keyword Research

By: Kristen Killian, Online Marketing Intern Optimizing a website to rank higher in searches is obviously important to increase traffic and, in turn, ideally conversions. There are many things that go into optimizing a website, but there is one aspect that deserves special attention: keywords. When focusing on keywords to optimize a...

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How to Think Like a Search Engine Marketer – All of the Time

Sep 23, 14 How to Think Like a Search Engine Marketer – All of the Time

By: Ajay Pattani, CEO & Founder of Perfect Search Media Let’s say you spend three years slaving away at law school.  It’s okay if after all of that you don’t practice law; you’ll still learn how to think like a lawyer.  While this may be helpful, I think it’s better to think like a search engine marketer.  Having...

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Are Bounce Rates Always Bad?

Sep 16, 14 Are Bounce Rates Always Bad?

By: Alex Straley, Online Marketing Analyst I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing.  Let’s dig in to what a bounce rate is a bit. A bounce rate is the percentage of sessions (visits) that leave after visiting a single...

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How to Leverage Your Remarketing Lists

Sep 04, 14 How to Leverage Your Remarketing Lists

By: Anthony Lower, Online Advertising Analyst   Remarketing lists are nothing new to Google, and in fact if you are not already using remarketing campaigns you are lagging behind your competitors. With that being said there are many ways to optimize and leverage your remarketing lists and campaigns that many people are not...

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The Rise of Photography and Typography on the Web

Aug 26, 14 The Rise of Photography and Typography on the Web

By: Leah Cranston, Project Manager/Design & Development A good website starts with good photography. It allows for a company to showcase its brand in an extremely visual (and often unexpectedly artistic) way, and for people to connect with the brand on a more personal level. The biggest trend lately is the pairing of concise...

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Infographic: 3 Tips to Increase Organic Traffic

Aug 14, 14 Infographic: 3 Tips to Increase Organic Traffic

             

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Models of Service in Digital Marketing

Aug 12, 14 Models of Service in Digital Marketing

By: Ajay Pattani, CEO and Founder of Perfect Search Media It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you.  But maybe the agency works harder at recruiting, training, and retaining than you.  Or maybe you’re right and the agency doesn’t manage your expectations...

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