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Recent Posts

How to Leverage Your Remarketing Lists

Sep 04, 14 How to Leverage Your Remarketing Lists

By: Anthony Lower, Online Advertising Analyst   Remarketing lists are nothing new to Google, and in fact if you are not already using remarketing campaigns you are lagging behind your competitors. With that being said there are many ways to optimize and leverage your remarketing lists and campaigns that many people are not...

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The Rise of Photography and Typography on the Web

Aug 26, 14 The Rise of Photography and Typography on the Web

By: Leah Cranston, Project Manager/Design & Development A good website starts with good photography. It allows for a company to showcase its brand in an extremely visual (and often unexpectedly artistic) way, and for people to connect with the brand on a more personal level. The biggest trend lately is the pairing of concise...

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Infographic: 3 Tips to Increase Organic Traffic

Aug 14, 14 Infographic: 3 Tips to Increase Organic Traffic

             

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Models of Service in Digital Marketing

Aug 12, 14 Models of Service in Digital Marketing

By: Ajay Pattani, CEO and Founder of Perfect Search Media It can be difficult to trust an agency as much as your in-house team…that is until your in-house team leaves you.  But maybe the agency works harder at recruiting, training, and retaining than you.  Or maybe you’re right and the agency doesn’t manage your expectations...

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5 Content Marketing Tips

Aug 07, 14 5 Content Marketing Tips

By: Elliott Davidson, Online Marketing Intern The information consumers find online today directly affects their purchasing decisions.  Therefore the quality of content on your site plays a huge role in terms of overall purchasing experience.  With Google constantly improving its search algorithms, content marketing has never been...

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A Beginner’s Guide to A/B Testing

Jul 31, 14 A Beginner’s Guide to A/B Testing

By: Alex Straley, HR Manager/Online Marketing Analyst A/B testing is a way to compare your original page (your “A” page) against one or more alternative versions of the page (your “B” “C” etc. pages.) A/B testing allows you to randomly assign visitors to your test pages, which means that you can actually run statistical...

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Investing in SEO? Things to Remember

Jul 30, 14 Investing in SEO? Things to Remember

By: Elliott Davidson, Online Marketing Intern When trying to understand SEO, one of the biggest difficulties is that it’s both practical and theoretical.  As a search engine optimizer, it’s my prerogative to come up with strategies and tactics that I know by experience have proven to work.  “But how well will SEO work...

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