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Prepping Your PPC Strategy for the Holidays Yet? You Should Be!

Jul 24, 14 Prepping Your PPC Strategy for the Holidays Yet? You Should Be!

By: Ashley Hutchings, Online Advertising Analyst It may still be summer, but now is the perfect time to start preparing for the holiday rush, especially if you’re an e-commerce business. According to Statista, holiday season retail e-commerce spending in the United States amounted to 37.2 billion U.S. dollars in 2011 . Since then,...

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Reciprocal Links: Are They Worth It?

Jul 23, 14 Reciprocal Links: Are They Worth It?

By: Allison Motel, Digital Marketing Intern Many Digital Marketing companies raise a red flag when the word ‘backlinking’ is uttered. However, the reality is that backlinking strategies are not always black and white.  Reciprocal links represent the gray area. Many digital marketers exchange links, but this may not always be...

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Top 5 Tips for a Modern Web Design

Jul 17, 14 Top 5 Tips for a Modern Web Design

By: Adam Smetana, Web Developer We all know that technology is constantly changing – sometimes it changes so fast that for consumers it can be difficult to keep up. But for designers and developers, this dynamic landscape is what lays the groundwork for trends and new ideas within the design and development world as we attempt...

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New Chrome Extension Makes In-Page Analytics Even Easier

Jul 16, 14 New Chrome Extension Makes In-Page Analytics Even Easier

By: Dana Forsythe, Digital Marketing Intern Being a newcomer to the world of SEO, I’m finding that staring at rows of data within Google Analytics can be hard to relate back to how users actually navigate a website. In the past, I’ve opened the website I’m working on in one window while I try to decode a user’s navigation...

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5 Social Media Stats that Prove the Benefits of Social Media Marketing

Jun 09, 14 5 Social Media Stats that Prove the Benefits of Social Media Marketing

By: Alyssa Mattero As a social media marketer, it can be frustrating to hear others say that social media offers no business value. Some people may not believe that engagement or social interactions can lead to an increase in sales. Others may see social media marketing as a channel that only works for companies who target...

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Google: Panda 4.0 and Payday Loan Algorithm 2.0 now live!

May 27, 14 Google: Panda 4.0 and Payday Loan Algorithm 2.0 now live!

By: Greg Walker Google recently had quite the busy weekend when they launched TWO algorithms. Yes, two. And, instead of keeping these updates to themselves and leaving the SEO world to speculate, they straight up told everyone that their newest search algorithm updates were live. For proof, just check out these tweets from Matt...

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Responsive Site vs. Mobile Apps

Apr 16, 14 Responsive Site vs. Mobile Apps

What’s Best for Your Business? By: Kate Shirley The need for businesses to have a mobile presence is evident: 91% of people on Earth own a mobile phone, half of those people use their mobile phone as their primary internet source, and it’s predicted that by 2017 that 25% of all e-commerce transactions will take place on...

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