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Recent Posts

Ethics in SEO: The Black Hat Dilemma

Nov 20, 14 Ethics in SEO: The Black Hat Dilemma

By: Kristen Killian, Online Marketing Intern In Search Engine Optimization there is not necessarily a “code of ethics” to follow, though search engines like Google, Bing, and Yahoo do have guidelines set up to promote best practices in SEO. There are also tactics that are simply frowned upon within the industry. There is a name...

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The Difficulties of Call Tracking

Nov 18, 14 The Difficulties of Call Tracking

By: Ajay Pattani, CEO and Founder of Perfect Search Media I’ll preface this with the fact that I am not an expert when it comes to call tracking.  More recently, many of our clients and our team have been really interested in figuring this out. We’ve been testing providers, we’ve tried manually using numbers on landing pages...

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4 Ways You Could be Damaging Your Site’s Google Ranking

Nov 13, 14 4 Ways You Could be Damaging Your Site’s Google Ranking

By: Molly Ryan, Online Marketing Intern To put it simply, one of our top priorities in developing SEO strategies is to make the search engines – especially Google – happy. It’s important to follow their rules because they ultimately decide, based on a variety of factors, where your site ranks or whether it shows up in search...

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5 Basic Digital Marketing Strategies to Improve Your Online Presence

Nov 11, 14 5 Basic Digital Marketing Strategies to Improve Your Online Presence

By: Max Stern, Online Marketing Analyst Whether you just created your very first company website or have had one for many years, you can always improve your business’s online presence with digital marketing. Unlike traditional marketing, digital marketing involves reaching consumers through multiple channels online. Keeping up...

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Showing the Value in Offline Conversions: New Roll-Out in Call Tracking

Nov 06, 14 Showing the Value in Offline Conversions: New Roll-Out in Call Tracking

By: Ashley Hutchings, Online Advertising Analyst “When we sample decision makers, 61 percent of SMB advertisers consistently tell us that a telephone call from a prospective customer is the single most important lead they can receive.” (Source: kelsey group) I know this might seem like it doesn’t make sense, because you might...

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Yahoo Directory Shutting Down – What Comes Next?

Oct 29, 14 Yahoo Directory Shutting Down – What Comes Next?

By: Kristen Killian, Online Marketing Intern Yahoo announced on September 26 that they will be shutting down Yahoo Directory on December 31 as well as Yahoo Education and Qwiki. In 1994, co-founders Jerry Yang and David Filo founded Yahoo (originally called “Jerry and David’s Guide to the World Wide Web,” believe it or not)...

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KPIs in e-Commerce

Oct 22, 14 KPIs in e-Commerce

By: Ajay Pattani, CEO and Founder of Perfect Search Media E-commerce can be challenging…and this is an understatement.  I’m lucky enough to have ended up in search engine marketing, a move that happened at the beginning of my career by chance, and I firmly believe that the skills one learns as a search engine marketer help...

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