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Recent Posts

Yahoo Directory Shutting Down – What Comes Next?

Oct 29, 14 Yahoo Directory Shutting Down – What Comes Next?

By: Kristen Killian, Online Marketing Intern Yahoo announced on September 26 that they will be shutting down Yahoo Directory on December 31 as well as Yahoo Education and Qwiki. In 1994, co-founders Jerry Yang and David Filo founded Yahoo (originally called “Jerry and David’s Guide to the World Wide Web,” believe it or not)...

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KPIs in e-Commerce

Oct 22, 14 KPIs in e-Commerce

By: Ajay Pattani, CEO and Founder of Perfect Search Media E-commerce can be challenging…and this is an understatement.  I’m lucky enough to have ended up in search engine marketing, a move that happened at the beginning of my career by chance, and I firmly believe that the skills one learns as a search engine marketer help...

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Essential WordPress Plugins Every Developer Should Know

Oct 16, 14 Essential WordPress Plugins Every Developer Should Know

By: Max Stern, Online Marketing Analyst WordPress is one of the most popular content management systems (CMS) and blogging platforms used today. With basic web design skills one can install a WordPress site in a matter of minutes. As a result, thousands of online businesses exist under WordPress, yet many creators do not take the...

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Guide to Web Design, Part 1: How to Choose Stock Images

Oct 08, 14 Guide to Web Design, Part 1: How to Choose Stock Images

By: Anna Swierenga, Project Manager/Design & Development Getting started can be one of the hardest parts of the entire web design process. You want to make sure to do your research and ask for help. Designers can get in their heads sometimes (ahem, me) and get to thinking they can do it all on their own. This thinking usually...

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Optimizing Your Site: The Importance of Keyword Research

Oct 01, 14 Optimizing Your Site: The Importance of Keyword Research

By: Kristen Killian, Online Marketing Intern Optimizing a website to rank higher in searches is obviously important to increase traffic and, in turn, ideally conversions. There are many things that go into optimizing a website, but there is one aspect that deserves special attention: keywords. When focusing on keywords to optimize a...

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How to Think Like a Search Engine Marketer – All of the Time

Sep 23, 14 How to Think Like a Search Engine Marketer – All of the Time

By: Ajay Pattani, CEO & Founder of Perfect Search Media Let’s say you spend three years slaving away at law school.  It’s okay if after all of that you don’t practice law; you’ll still learn how to think like a lawyer.  While this may be helpful, I think it’s better to think like a search engine marketer.  Having...

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Are Bounce Rates Always Bad?

Sep 16, 14 Are Bounce Rates Always Bad?

By: Alex Straley, Online Marketing Analyst I think that bounce rates get a bad rap. I do always prefer a low bounce rate to a high one, but sometimes a high bounce rate isn’t such a bad thing.  Let’s dig in to what a bounce rate is a bit. A bounce rate is the percentage of sessions (visits) that leave after visiting a single...

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