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Posts by Mayank Mathur

CRO, UX, & A/B Testing: How to Improve Your Website’s Conversion Rates

When I first started off as an SEO analyst, conversion rate optimization (CRO) and user experience (UX) was a particularly daunting arena. It seemed too vast and I didn’t know where to begin.

Content, Design, SEO

Once Upon a Time: How PPC Numbers Tell Stories

If you had told me a couple of years ago that numbers could tell a story, I would’ve laughed…and questioned your sanity. In all seriousness, over the past few years, I’ve found myself being humbled by numbers. And during my time at Perfect Search Media, I have finally accepted and understood …

Marketing News, Paid Search

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