Keeping Up with the Hashtags: Is Twitter Going Out of Style?
877-655-8227

Blog

Keeping Up with the Hashtags: Is Twitter Going Out of Style?

Junior Analyst, Copywriting & Content Strategy
April 18, 2017

Ah, 2017. The year of Snapchat ads, Instagram Stories, and Facebook globalization. But what about Twitter?

Despite a drove of think-pieces about the social media platform’s impending doom, we’d like to respectfully disagree. Remember Ellen’s Oscar selfie? How about one man’s quest for one year of free chicken nuggets? This might jog your memory. 

Twitter isn’t just a source of iconic content. Companies are changing how they engage with the platform. If you think Twitter is going out of style, think again.

 

Why some claim Twitter is dying

Let’s dive into the stats. Twitter has over 317 million monthly users and over 500 million Tweets are published daily.

Of the 67 million users in the United States, over 36% of users are millennials. Some worry that Twitter won’t appeal to other demographics—especially considering all of the other social media platforms out there.

In 2016, Facebook has surpassed over 1.59 billion monthly active users, with Instagram taking second place with 400 million. Twitter finished in third with 320 million monthly users.

A string of executive departures, particularly Adam Messinger, Chief Technology Officer, and Adam Bain, Chief Operating Officer, also seemed to spell out doom for our 140-character, blue feathered friend.

People and businesses alike are assuming the worst, but Twitter’s not dead yet. While Twitter certainly has its issues, that doesn’t mean it’s a dying platform. (Just ask the Commander-in-Chief.)

 

How some brands are giving Twitter life

From a digital marketing perspective, companies often rely on Twitter for audience engagement, brand awareness, and sales strategy.

Here are two of our favorite Twitter personalities in 2017.

 

Wendy’s

Everyone’s favorite fast food chain with the sweet red-headed girl and the even sweeter Frosty has taken to Twitter with savage clap-backs and tons of shade.

The Wendy’s brand has become extremely tongue-in-cheek and sarcastic with their approach to customer service. It’s a refreshing break from the robotic “insert phone number here” PR cleanup formula.

Rather, the Wendy’s Twitter account has developed a strong, transparent, and sarcastic voice. This personality has driven huge amounts of audience engagement.

 

Wendy's Twitter beef 

 

 Wendy's Twitter account

 

Better than expected is right. If you haven’t been keeping up with their tweets, check out this handy Buzzfeed listicle.

 

Gordon Ramsay

Scathing tweets aren’t reserved for fast food chains. Gordon Ramsay, celebrity chef and TV personality, has been roasting people on Twitter for their home cooking. “Brutally honest” doesn’t even cut it.

People tweet photos of their homemade masterpieces to Ramsay. He responds. They all typically go a little like this:

 

Gordon Ramsay Twitter 

 

This trend may remind you of a super-harsh Home Ec teacher. Hopefully you learn a lesson from Ramsay, too. Tweets don’t have to be 100% professional, totally polished content. Of course, this depends on the brand. Even if your company won’t poke fun at its followers, you don’t have to write boring tweets.  

 

What does this mean for your business?

This take on “customer clap-backs” demonstrates how Twitter is still a viral community for users and companies alike.

Twitter’s not dying. Brands like Wendy’s are giving it a breath of fresh air—especially for company transparency.

Though sarcasm may not make sense for your company’s Twitter account, you should still take note. Take the time to develop the appropriate voice for your brand. It’s the first step to social media success.

 

--

Need some more social media advice? Check out the 5 common social media mistakes most new businesses make.  


 
Junior Analyst, Copywriting & Content Strategy
Austin Lai hails from Cupertino, California and attends the University of Chicago. He geeks out over food and Top Chef. Dream job? He’d own a dim sum shop, take home all the leftovers, and get to his favorite hobby (sleeping).
"Great service, knowledgeable staff and great results- its what we've been looking for."
Tyler Large

Tweets

Perfect Search Media
1h

Red = excitement. Blue = trust. Green = growth. Colors can seriously impact your . Check out this :

Perfect Search Media
17h

Do you turn to your phone 20 times a day to ask a question? Same. calls these . Here's why.

Perfect Search Media
23h

🌷🌿Springing into action before a client meeting.🌿🌷

Perfect Search Media
1d

RT : : Strong personal relationships bolster your professional success.

Perfect Search Media
1d

isn't just a political issue. explains why it mattesr for in his .

Perfect Search Media
1d

is more than scrolling through the lenses to see what's new. Get the scoop on Snapchat .

Perfect Search Media
1d

is making a Chrome own ad blocker. Why would a company that makes $$$ from ads want to block them? Good Q.

Perfect Search Media
2d

Want to optimize your campaigns? You'll get by with a little help from your friends at Perfect Search.

Perfect Search Media
3d

is so NOT summer 2016. Read about Niantic's advertising power and its impact on local marketing

Perfect Search Media
4d

Summer is just around the corner and we're looking for ! Apply to join our ping-pong team

Perfect Search Media
4d

Our published an article on Inc. Check it out! Shout-out to , & .

Perfect Search Media
4d

Wishing the happiest of birthdays to Junior Analyst Gaby! *insert Taylor Swift joke about feeling 22 here* ✨🎉😎

Perfect Search Media
5d

: 's audience of users ages 35+ is growing! Doggy filters are made for young and old alike.

Perfect Search Media
5d

We've been bitten by the 🦄 bug.

Perfect Search Media
5d

RT : Google tests ‘suggested clip’ in search results where video jumps directly to the answer by

Perfect Search Media
6d

isn't just a scary good Jeopardy player. It's changing the face of . Here's why.

Perfect Search Media
6d

What do & have in common? Great . Here's how they balance editorial & .

Perfect Search Media
6d

Some handy . Is it time to break out of your comfort zone?

Perfect Search Media
1w

Time to brainstorm some . Does your site have reviews? A store locator? Get more ideas here >>

Perfect Search Media
1w

isn't dead. Brands like are giving the platform life. Here's what you can learn.

Perfect Search Media
1w

Spring has officially sprung in . Who else is thrilled? ✨🌷👌

Perfect Search Media
1w

Link farms & scraped content are bad news bears for . Need a negative SEO refresher? Check out this article.

Perfect Search Media
1w

Feeling out of the loop with filters and flower crowns? Read the latest guide on to catch up on real life

Perfect Search Media
1w

Exact match isn't so exact anymore. Are you up on your updates? If not, no worries. We got you.

Perfect Search Media
1w

RT : The Wonderful World of SEO Meta Tags [Refreshed for 2017] by

Perfect Search Media
1w

Our spring interns just wrapped up training with pivot tables but you still have time to study up!

Perfect Search Media
1w

Your BFF isn't answering your text about which shoes go with your outfit? Never fear. is here to help.

Perfect Search Media
1w

Heard someone say they're "going Live"? It means Facebook's acheiving verb-level success.

Perfect Search Media
1w

Obsessed with metrics? You might find some fascinating insights in Alexa's data:

Perfect Search Media
1w

Take it from : in the world of competitive rankings, the last thing you want to do is play yourself.

Find us on Facebook

Red = excitement. Blue = trust. Green = growth. Colors can seriously impact your . Check out this :