How Author Bios Add E-E-A-T Signals to Blog Posts

Even with impeccable content and strategic SEO, many neglect a powerful boosting strategy: author bios. They’re not just formalities but pivotal assets, often under appreciated.

Overlooking author bios diminishes content’s perceived expertise and trustworthiness, leaving potential SEO …

The Chicago Cubs Are Just Like Digital Marketing

If you’re a Chicago Cubs fan or even just a casual fan of baseball, you probably heard about what happened to the team in the summer of 2021. In what has become one of the worst days in recent memory for fans, the Cubs traded away nearly every superstar player they had. Kris Bryant, Anthony Rizzo, …

Google’s SEO Surprise: About the November 2021 Core Update

A few weeks ago, SEOs got an early holiday gift of sorts from Google: the November 2021 Core Update. 

Facebook Is Rebranding – Should My Business?

On October 28, 2021, Facebook announced that it was rebranding itself as Meta Platforms, Inc. The official reason claims the name will better reflect their new “metaverse” rather than reflecting the name of only one of their social media platforms. However, this change comes during Facebook’s …

5 Common SEO Mistakes to Avoid

Many of our prospective clients approach us with the same problem: their websites can’t manage to rank highly on search engines despite their best efforts.   

Google’s 3 Strikes: How to Keep Your Ads Safe

Rolling out quality ads is like going up to bat in a baseball game.

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