3 Pillars of Digital Marketing for Higher Education Programs

Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.

It’s …

Google: Panda 4.0 and Payday Loan Algorithm 2.0 now live!

Google recently had quite the busy weekend when they launched TWO algorithms. Yes, two. And, instead of keeping these updates to themselves and leaving the SEO world to speculate, they straight up told everyone that their newest search algorithm updates were live. For proof, just check out these …

Dental Marketing Ideas & Case Studies

“Dentist” is searched 135,000 times in the average month. There are roughly 41,600,000 websites competing for the coveted search term at all times.

How to leverage online restaurant reviews

The impact of online reviews for restaurants on social sites such as Yelp and Urbanspoon is undeniable, and it’s simply bad business these days to ignore reviews.  Not only is it a poor business move, but there are actually advantages to responding and listening to reviews!  Doing so can allow …

Best Medical Marketing Tips of 2014

A strong medical marketing strategy should differentiate from strategies of other industries. The differences don’t need to be drastic, in fact, the foundation should be fairly similar, however, medical marketing comes along with its own set of industry challenges, standards and competition which …

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