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Blog

Ajay Pattani

February 7, 2017

Only 8% of people actually achieve their New Year’s resolutions. Most years I’m in the majority but this year has been different and I want to share my experiences with you.

December 8, 2016
Our CEO Ajay revisits his 4 Pillars of Happiness. Are you making time for friends & family? Ajay is.
October 25, 2016
‘Tis the season to be jolly--and to take your business to the next level. The fourth quarter (October-December) provides an amazing opportunity for growth, particularly for e-commerce businesses.
September 1, 2016

Recently, Perfect Search hit a milestone. No, not the first game of paddle-less ping-pong played — although that was pretty cool. Playing ping-pong with just your hands is definitely a whole new breed of gameplay.

June 9, 2016
Any good love story has these elements: passion, time, and complications. My relationship with Google AdWords definitely has all three.
May 2, 2016

It was Saturday, April 9th, 2016. I remember it like it was yesterday. My world would never be the same.

 

"I found the Perfect Search leadership and team to be extremely analytical and they clearly are experts in their domains."
Brad Kinnas

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Those gorgeous Instagram photobooths are coming back to the and we are ready 🤳🏾

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Is your brand using Instagram Stories? has your essential guide to getting started:

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is taking over the world and 's "Is This An Ad" column might just save us all:

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Re-engaging previously interested customers is a tough thing to do. Messenger ads make it easy:

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Think UX is a designer's domain? It directly impacts your CRO, so , listen up!

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Bring on the stats! Facebook has a new update for Analytics for Apps:

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Thinking about revamping your website? Don't forget critical decisions:

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Twitter is taking another step in its uphill battle against abuse:

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Social video views are climbing, but best practices are different on every platform. Get up to speed:

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Changed Google ⭐ ratings mean not everyone gets a gold star. (We miss pre-K too.) on how to handle it:

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Influencer marketing has a rep for being wildly expensive. wants to change all that:

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Time to get wild with those title tags: Google has brought back emojis in (some) search results! 🎉🙌✨

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Think is just basic advertising? Think again. hits the nail on the head with this piece on branding

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? KaleLimp? WhaleSynth? You're not going crazy. It's all a brilliant campaign:

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The technical education space is getting more crowded by the minute. Here's how to stay on top of the competition:

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does a lot of heavy lifting, but you can make it work harder for you with a diversified campaign 💪

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The factor in Google's local search rankings has changed, and it has a big impact on your strategies:

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Your Facebook ads don't just have to sit in newsfeeds - deliver them straight to your audience in a private message:

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You probably recognize Vans' "off the wall" tagline. But what does it really mean?

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There's something different about the Perfect Search lobby but we can't quite put our finger on it...😇

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Messenger has over one billion monthly active users. Is your business taking advantage of its advertising options?

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Fooling around with /giphy isn't the only thing you can do on :

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decisions are increasingly made online. Here's why colleges need to prioritize digital marketing:

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Your hunt for the perfect internship is over. Check out our digital marketing, copywriting & design internships now!

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The competition between Facebook and LinkedIn is heating up:

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Open rates for emails is not a new conversation - but can you guess the open rate for brand Snapchat stories?

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Google's search algorithm, Penguin, is a mystery even to nerds. We love this deep dive into what it really is:

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In 2017, politics and advertising inevitably mingle. Here's what brands should know about navigating the situation:

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Put away your Ray-Bans. The hottest new shades of the summer might just be Snap Spectacles:

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CRO, UX, & A/B: do you know how these three fit together? Bump up your conversion rate by using them in tandem:

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Those gorgeous Instagram photobooths are coming back to the and we are ready 🤳🏾