To compete in the mobile-first world, businesses need to be present in the micro-moment. Discover 5 ways PPC can help you capitalize on them.
Analyst, Search & Social Strategy
- Favorite Movie: The Lion King…he still cries every time
- Which City He’d Live in Beside Chicago: The Lost City of Atlantis because he claims he’s part merman
- Sports Team of Choice: Norway’s 2014 Olympic Curling team (and their pants)
- Favorite Hobby: Biking while contemplating life’s greatest mysteries
February 23, 2017
July 26, 2016
Whenever Google announces something major, the tech industry freaks out almost as much as the Hollywood industry spontaneously combusts when Taylor Swift gets a new bae.
April 27, 2016
First introduced in 2012, Google’s Knowledge Graph has demonstrated the search engine’s ongoing shift towards a more contextual, semantic search interface. So how can a business take advantage of this newer SERP feature?
February 4, 2016
Although Google’s algorithms are far more complicated today, links still matter. They might not matter quite as much as they did ten years ago, but they’re still an essential component of any SEO strategy.
November 24, 2015
When faced with a myriad of digital marketing data, a PPC newbie will likely feel fairly overwhelmed—I sure did. But stress not, Excel pivot tables are here to help! Whether crafting a report for a client or analyzing what ad text outperforms the rest, pivot tables can help you present and analyze the data in a tidy and logical manner.