Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.
It’s …
Getting a new client or starting on a new account is an exciting opportunity. It’s easy to get lost in the excitement to try and make a difference immediately. But jumping in head first usually results in troubles––you know the old saying about counting your carts before your horse eggs …
If you’re anything like my parents—two owners of a small general contracting business—the internet is not your forte. With only a Facebook Page promoting their company, they’ve often found it challenging to find new clients, while potential clients have had a hard time finding them.
Earlier this year, Google announced that “page experience” is now a ranking signal for search results. This means that the practice of user experience, or UX, is paramount to an effective SEO strategy. For news and content sites specifically, it’s crucial to create a frictionless experience for …
When it comes to ensuring that your site is in tip-top shape, one of the cornerstones of technical SEO is optimizing your site’s internal linking. Internal links connect your content and give search engines an understanding of the structure of your website.
Having a fine-tuned backlink profile is an important part of maintaining site health while establishing domain and page authority. This is an often overlooked aspect of SEO that should not be discounted.
Every business owner understands the importance of knowing your competitors and what they are doing well or not well within your industry. But, how does that translate online? And what does that mean for their organic presence online?
