3 Pillars of Digital Marketing for Higher Education Programs

Enrollments in higher education programs are trending down. Colleges are feeling the impact of falling birth rates, increasing tuition costs, and concerns about inflation or loans. Amid declining enrollment rates, the competition for attention for higher education programs continues to rise.

It’s …

Everything You Need to Know About SEO & COVID-19

Here at Perfect Search, we’ve been taking notes on how the current global pandemic has affected SEO and what you can do to combat problems that have arisen as a result of the current crisis. We’ve compiled solutions and information on just about everything you need to know about how COVID-19 is …

What Harley Quinn Has Taught Us About SEO

Despite jumping off to a fairly respectable start with Zack Snyder’s Man of Steel, the DC Extended Universe has had trouble getting off the ground after a series of underwhelming attempts to expand the world. Despite critical success with their most recent release, Birds of Prey: And the …

6 Strategies to Generate SEO-Focused Topic Ideas for Blogs

Blogging and content creation is an important aspect of SEO, but often it can be difficult to come up with topics to write about. We’ve compiled a few different ways to spark creativity and generate strong blog topics based on strategic keyword review.

Everything You Need to Know About Google’s BERT Update

On October 27th, 2019, Google rolled out a new technology called BERT— a change to Search, it claims, is one of the most significant algorithm updates made by Google ever.

Your Page SEO Guide (Part 2): What is Off-Page SEO?

When it comes to SEO, we tend to define optimizations by what we can do directly on our websites or those of our clients. Sometimes, however, you can achieve more of the results you’re looking for by working off-page.

Our Guide to On-Page SEO Pt I: 10 Ways to Optimize Your Site for the SERP

Search engine optimization (SEO) is an essential part of any digital marketing strategy and today we’re bringing you an online resource to detail the basics of on-page SEO.

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