How Columbia University’s Mailman School of Public Health Increased Organic Traffic in Just a Few Months


Columbia University’s Mailman School of Public Health wanted to improve its organic website traffic in order to attract more prospective graduate students to their variety of postgraduate public health degree programs and become a thought leader in their field. Spoiler alert: In just four months, Perfect Search helped Columbia Public Health’s website generate 82% more organic visits and 24% more visits to degree application pages. Read on to find out how we helped Columbia Public Health see quick results–—and sustain long-term growth.

Our strategy

Perfect Search began by auditing and repairing any technical SEO issues on the Columbia Public Health website that interfered with their content being crawled and indexed by search engines. The team also created a sitemap and robots.txt to improve the site’s technical SEO health.

Next, Perfect Search optimized existing on-page content and metadata toward a targeted keyword list based on Columbia Public Health’s degree programs.

We also provided a comprehensive content strategy for Columbia Public Health’s webpages and blog based on keyword research. Data-driven content optimizations, blog topic recommendations, and blog posts helped increase traffic to their website. Some blog posts even hit the #1 spot on Google!


82% increase in organic website visits in the first 4 months

24% increase in application page visits in the first 4 months

93% increase in organic website visits over the next year

What this means for your business

By focusing on resolving technical SEO issues and optimizing/creating content around targeted keywords, you can see a quick improvement in organic site traffic in a matter of months. Working with an expert SEO agency can help you generate these quick wins, maintain strong technical health, and stick to a data-driven SEO strategy that continues your organic growth for the long haul.

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Our digital marketing services will take your business to the next level.

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