Company History | Perfect Search Media

Where it all began

Cue dreamy flashback music. A young Ajay Pattani fell in love with AdWords when he was optimizing paid search campaigns for his family’s souvenir business. Like all true romances, this passion led to some big drama. No, not a race through the rainy streets of New York (we do love When Harry Met Sally, though)--a career change. Ajay went on to work at Resolution Media, FansEdge, and Dreams Corp. His obsession with building out “perfect” accounts with thousands of keywords sparked an idea. Why not start his own business?

2010

Perfect Search Media is born unto the world! Don’t worry, there’s no videotape of it. Perfect Search begins working with clients like Goodyear, The Chicago Tribune, and Bonobos. We set up shop in a building on 116 W. Hubbard and become frequent customers of Bub City.

2011

It takes two to tango. And in this case, tango means marketing services. Perfect Search partners up with Dex One and launches Dex’s first premium SEO offering.

2012

Mo’ clients, mo’ team members. It’s pretty exciting. We can start doing bigger human pyramids. More great clients → more great team members → more great clients… You catch our drift.

2013

Perfect Search’s numbers keep growing and our 116. W Hubbard office gets cramped. The whole one-stall bathroom thing is getting a little old. Plus, we’re ready to explore some new restaurants and bars. Don’t worry, we still miss you, Bub City.

2014

Perfect Search moves into a larger office space at 12 E. Ohio St. There’s way more room for activities (and more than one bathroom stall). Bonus: we’re down the street from Shake Shack. That’s not not the main reason we picked this location.

2015

Perfect Search rebrands. Remember when Kim Kardashian rebranded from Paris Hilton’s sidekick to the Kim K we know and obsessively follow today? It’s kind of like that. We launch new logos, a new site, and continue to expand our team.

2016

Perfect Search becomes a Premier Google Partner, an honor reserved for only 10% of Google Partners! We’re pretty proud of that, but it’s not like we got matching temporary tattoos of it. Yet. Plus, we expand our expertise in the education and e-commerce industries and work with clients like Columbia University, Stage Stores, and Dylan’s Candy Bar. Sweet. Good thing we have dental.

2017

Another thing we’re pretty proud of: Perfect Search is recognized on the Inc. 5000 list of America’s fastest-growing companies. (Again, no temp tats. Yet.) The Perfect Search Board of Advisors is also formed, marking a new chapter in the agency’s growth. Heyo!

2018

Perfect Search is part of Inc.’s Best Workplaces of 2018. The seemingly endless supply of LaCroix and Pirate’s Booty may have something to do with it. We’re also showered with other awards--like Clutch.co and Hermes--just to name a few. Plus, we gave this very company history page a makeover. Queer Eye’s Fab Five would be proud. (Psst: Keep your eyes peeled for an Easter Egg of cartoon Ajay!)


Stay in touch with digital marketing & those who know it best.
Sign up for the Perfect Search newsletter.