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Cue dreamy flashback music. A young Ajay Pattani fell in love with AdWords when he was optimizing paid search campaigns for his family’s souvenir business. Like all true romances, this passion led to some big drama. No, not a race through the rainy streets of New York (we do love When Harry Met Sally, though)--a career change. Ajay went on to work at Resolution Media, FansEdge, and Dreams Corp. His obsession with building out “perfect” accounts with thousands of keywords sparked an idea. Why not start his own business?