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WHAT IS TECHNICAL SEO?
Technical SEO, as the name implies, is about the technical side of your website. It’s important to make sure the content on your site is valuable enough to show up in search engine results. However, even the most well-written copy might as well be worthless if crawlers and search engines have a hard time finding, navigating, and indexing your site. That’s where technical SEO comes in.
Technical SEO ensures that crawlers aren’t wasting time on your site, letting them know what’s valuable and how to find it. And with prominent search engines releasing algorithm updates daily (usually unannounced) having a strong technical aspect to your site can play a huge behind-the-scenes role in helping your website rank.
WHY DO YOU NEED TECHNICAL SEO?
Curious what a technical SEO checklist looks like? Here’s what we like to tackle on our projects:
- Robots.txt file
- XML Sitemap
- Internal Linking
- Indexing
- Schema Markups
Although these projects can sound complex, Perfect Search makes technical SEO easy. Our digital marketing experts immediately start on technical SEO projects to ensure your site’s foundation is strong. By following technical best practices, you’ll be sure to appear in front of your potential and returning customers on Google, Bing, and Yahoo!.