Case Studies | Perfect Search Media
"Perfect Search ramps up quickly and instantly provides valuable expertise that enables our startups to efficiently drive traffic and acquire users."
Millie Tadewaldt

Case Studies

Challenge

Dylan’s had never tested Facebook campaigns focused on driving purchases through the website. Since Easter is one of their busiest seasons, they wanted to increase e-commerce revenue through new, targeted digital marketing efforts.

Results
  • 14.02% increase in YOY total revenue
Challenge

Many shoppers change their habits in accordance with what e-commerce discount codes are available. Perfect Search worked with this department store to discover if promo codes or auto-applied discount codes were more effective at improving the site’s e-commerce performance.

Results
  • 96% more transactions
  • 127% more revenue
Challenge

iGive wanted to drive email registrations from Facebook ads at an affordable rate. Because there was a huge variance in the average lifetime value of a customer, they wished to acquire new users at a less than $10 cost per conversion.

Results
  • 61.6% decrease in costs
Challenge

Paro launched its marketplace in 2016 and did not have a lengthy keyword portfolio. They wanted to expand their organic reach and capture long-tail keyword ranking opportunities.

Results
  • 81% increase in keyword portfolio
Challenge

Epicodus wanted to increase the number of applications and email signups for their coding classes. To achieve this goal, we focused on testing, optimizing, and expanding their AdWords Search campaigns.

Results
  • 96.4% increase in email sign-ups

"Perfect Search has been very responsive to our changing needs."

- Michael Kaiser-Nyman, President
Challenge

At the beginning of their engagement with Perfect Search, this wedding photography and videography company wanted a more refined and manual search and social advertising strategy that would increase efficiency and volume of leads.

Results
  • 64% increase in conversion rate
Challenge

Due to issues with spammy calls and leads, Perfect Search had to change the primary KPI to website visits, while using conversions as a secondary KPI.

Results
  • 18% increase in CTR
  • 88% higher call rate
Challenge

The majority of The Motley’s product page title tags had been either dynamically updated or filled with outdated keywords. This meant that products were not competitively positioned with current keywords that users typically searched for.

Results
  • 100% or more organic traffic increases of top 14 products
"We trust their team and view them as an extension of ours."
- Matt Ruggieri, Founder
Challenge

Film Academy wanted to improve its search rankings for core terms and increase overall traffic to the site.

Results
  • 149% increase in year-over-year organic traffic.
Challenge

SaveOn Medical’s conversion volume was consistently low and conversion efficiency was subpar according to the cost per conversion target.

Results
  • 149% increase in year-over-year organic traffic.

“Working with Perfect Search has been an amazing learning experience for us, helping us to reach more patients across the country.

- Sarah McFarland, Communications & PR Director
Challenge

The client wanted to both decrease their cost-per-lead metric while also scaling lead volume as long as it made sense. Previously, they had an independent consultant running their campaigns.

Results
  • 1000% increase in conversions
Challenge

Film Academy wanted to improve its Google rankings for core terms and increase overall traffic to the site.

Results
  • 31.82% increase in YOY organic traffic
Challenge

Packback wanted to gain more online visibility while maintaining cost per conversion goals. They also wanted to receive as many affiliate clicks as possible while maintaining a cost per conversion under $4.50.

Results
  • 60% decrease in CPA

"Perfect Search was able to quickly build out a huge account and optimize all aspects of the account to beat our goals."

- Kasey Gandham, Cofounder
Challenge

Buckler’s Remedy was a brand-new website with a handful of pages and a small keyword portfolio. They wanted to expand their keyword rankings and increase monthly organic traffic.

Results
  • 183% increase in keyword ranking
Challenge

When Perfect Search started working with NYCDA, it was a newer coding academy that didn’t have success in their previous digital marketing efforts. They wanted to increase leads and enrollments for their part-time and full-time courses.

Results
  • 40% decrease in YoY cost-per-lead

"The value from our engagement has been significant and their team is extremely proactive on site improvements regardless of whether they fall into their scope. We're now expanding our business to new cities with their assistance. I have and continue to highly recommend them."

- Jeremy Snepar, CEO & Co-founder
Challenge

Perfect Search worked to drive relevant users to the Gage Diamonds website and to increase the total number of conversions on the site. Conversions included actual purchases as well as micro-conversions like account creation and additions to the shopping cart.

Results
  • 571% increase in total CTR

"What stands out about Perfect Search is how they take into account the full needs of our business and website."

- Jenna Carroll, E-Commerce Manager
Challenge

Perfect Search worked with Epicodus to drive more applications and email sign-ups for their Portland and Seattle classes.

Results
  • 29% increase in CTR
  • 39% increase in conversion rate

"We appreciate their dedication to clear, transparent communication and their ability to work with multiple members of our team."

- Rebecca Gardner, CEO
Challenge

NYCDA is a newer coding academy that didn’t have success in their previous digital marketing efforts. They needed to increase leads and enrollments for their part-time and full-time course offerings in New York City.

Results
  • 40% decrease in CPL
  • 78% increase in conversion rate

"The value from our engagement has been significant and their team is extremely proactive on site improvements regardless of whether they fall into their scope. We're now expanding our business to new cities with their assistance. I have and continue to highly recommend them."

- Jeremy Snepar, CEO & Co-founder
Challenge

Auto Transport’s goal was to scale online quotes while still maintaining a profitable projected cost-per-acquisition (CPA).

Results
  • 118% increase in impressions month over month
Challenge

Columbia University had three different School of Social Work sites, which negatively impacted user experience. The separate sites were also competing for organic traffic.

Results
  • 26% increase in YOY traffic

"Whether it's about customizing a report or becoming a source of technical knowledge, Perfect Search is there for us."

- Mary Lea Awanohara, Director of Marketing and Communications
Challenge

DiscountMags came to us from another agency. This agency had been using an automated bid management system that optimized for profit through an API. DiscountMags was also looking for ways to grow their business.

Results
  • 323.7% increase in purchase orders
Challenge

Expensive plumbing keywords restricted daily budgets, which in turn restricted potential conversion volume. In this instance, conversions are phone calls and contact form completions.

Results
  • 66.7% increase in clicks per year
  • 217% increase in converted clicks

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