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Before Perfect Search started working with Dylan’s Candy Bar Google AdWords strategy included a few branded campaigns and two small Easter campaigns with fewer than 200 views. Since Easter is one of their busiest seasons, they wanted to increase e-commerce revenue through new, targeted digital marketing efforts.
For a long time, the department store’s primary revenue driver was in-store purchases. The company wanted to make their e-commerce site a larger part of their marketing priorities. Perfect Search worked with the department store company to increase online revenue from paid channels.
iGive wanted to drive email registrations from Facebook ads at an affordable rate. Because there was a huge variance in the average lifetime value of a customer, they wished to acquire new users at a less than $10 cost per conversion.
Paro launched its marketplace in 2016 and did not have a lengthy keyword portfolio. They wanted to expand their organic reach and capture long-tail keyword ranking opportunities.
Epicodus wanted to increase the number of applications and email signups for their coding classes. To achieve this goal, we focused on testing, optimizing, and expanding their AdWords Search campaigns.
"Perfect Search has been very responsive to our changing needs."
At the beginning of their engagement with Perfect Search, this wedding photography and videography company wanted a more refined and manual search and social advertising strategy that would increase efficiency and volume of leads.
Due to issues with spammy calls and leads, Perfect Search had to change the primary KPI to website visits, while using conversions as a secondary KPI.
Auto Transport’s goal was to scale online quotes while still maintaining a profitable projected cost-per-acquisition (CPA).
Columbia University had three different School of Social Work sites, which negatively impacted user experience. The separate sites were also competing for organic traffic.
"Whether it's about customizing a report or becoming a source of technical knowledge, Perfect Search is there for us."
DiscountMags came to us from another agency. This agency had been using an automated bid management system that optimized for profit through an API. DiscountMags was also looking for ways to grow their business.
Film Academy wanted to improve its Google rankings for core terms and increase overall traffic to the site.
Packback wanted to gain more online visibility while maintaining cost per conversion goals. They also wanted to receive as many affiliate clicks as possible while maintaining a cost per conversion under $4.50.
"Perfect Search was able to quickly build out a huge account and optimize all aspects of the account to beat our goals."
Buckler’s Remedy was a brand-new website with a handful of pages and a small keyword portfolio. They wanted to expand their keyword rankings and increase monthly organic traffic.
When Perfect Search started working with NYCDA, it was a newer coding academy that didn’t have success in their previous digital marketing efforts. They wanted to increase leads and enrollments for their part-time and full-time courses.
"The value from our engagement has been significant and their team is extremely proactive on site improvements regardless of whether they fall into their scope. We're now expanding our business to new cities with their assistance. I have and continue to highly recommend them."
Perfect Search worked to drive relevant users to the Gage Diamonds website and to increase the total number of conversions on the site. Conversions included actual purchases as well as micro-conversions like account creation and additions to the shopping cart.
"What stands out about Perfect Search is how they take into account the full needs of our business and website."
Perfect Search worked with Epicodus to drive more applications and email sign-ups for their Portland and Seattle classes.
"We appreciate their dedication to clear, transparent communication and their ability to work with multiple members of our team."
The majority of The Motley’s product page title tags had been either dynamically updated or filled with outdated keywords. This meant that products were not competitively positioned with current keywords that users typically searched for.
"We trust their team and view them as an extension of ours."
Film Academy wanted to improve its search rankings for core terms and increase overall traffic to the site.
SaveOn Medical’s conversion volume was consistently low and conversion efficiency was subpar according to the cost per conversion target.
“Working with Perfect Search has been an amazing learning experience for us, helping us to reach more patients across the country.