"I am a small business owner and have had a web presence for many years. The site developed over the years, and in 2007, I changed from working with a web site developer to an agency that provided search engine optimization. That company, while providing a good service, did not take the time to explain to me how the site was performing insofar as attracting prospective clients to visit my site. There was never any discussion as to what information was available to me as the owner of the site to allow me to find out how my site was being accessed by prospective clients, and whether these prospects were spending any time on the site to look at the information contained there. I really had no knowledge at all about the analytics that were available concerning my site. This all changed when I retained Perfect Search Media™ to take over search engine optimization. The people I worked with there were most helpful in explaining to me what needed to be done to optimize my website, and then do it. A bi-weekly phone conference was scheduled where the Perfect Search™ crew provided me with up-to-date information on web site performance, in a format that was understandable to me. I was also provided with ongoing performance data and a month-by-month comparison on how the web site was performing."