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Paid Search
Get your site in front of the right people at the right time.
We’re the team to get you there.
Perfect Search is a Chicago-based PPC agency obsessed with optimizing our clients’ paid search accounts, keeping tabs on the latest SEM news, and ad testing.
Plus, we’re a Premier Google Partner. This means that our paid search clients get Dedicated Google Ads reps and exclusive access to betas. Only 10% of Google Partners get this honor, so it’s kind of a big deal.
OUR PAID SEARCH PHILOSOPHY
At Perfect Search, PPC is a way of a life. (We don’t eat it for breakfast though. Donuts are where it’s at.) Our expert analysts are Google Ads certified and Bing Ads Accredited Professionals--and they’re here to help your business bring in those conversions.
This is what our paid search process is all about.
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WHAT WE’LL DO FOR YOU
When we say “paid search,” we don’t just mean kicking butt at managing Google Ads search ads. (We do kick butt at that, though.) The Perfect Search’s team expertise includes remarketing, mobile advertising, Google Shopping, and more.
After all, *so* many users don’t just fill out a contact form, call, or make a purchase immediately. It often takes several points of contact to help them along your conversion funnel. Our experienced analysts will help you take advantage of remarketing strategies on Google Ads, the Google Display Network, and beyond. That’s where customized, strategic remarketing campaigns come in.
As for mobile, more people perform searches on mobile devices than desktop. Mobile devices account for more than half of all paid search clicks. And Google’s all about the mobile-first index. Whether we’re making device bid adjustments, testing new mobile ad options, or A/B testing ad creative, Perfect Search will ensure that your business is making the most of mobile advertising.
Every paid search account we manage has a strong foundation in best practices. Then, the real work begins. A typical paid search engagement includes:
- Account structure optimizations
- Thorough conversion tracking analysis
- Creative targeting
- Keyword assessment and expansion
- Device targeting
- Constant ad testing
- Comprehensive reporting
- Goal tracking implementation
OUR TECHNOLOGY
Perfect Search uses a proprietary keyword build tool that helps us quickly create complex, long-tail search campaigns. We're dedicated to keyword research and creating clean, well-structured accounts, and our keyword build technology makes this simple to do.
When we introduce the power of a comprehensive paid search account, we see incredible results. For instance, we crafted 91 campaigns targeting 3.35 million keywords and 1.7 million ads (yes, million!) for a Chicago-based startup that helps college students affordably rent e-textbooks. This crazy account build wouldn’t have been possible without our proprietary keyword technology. By the way: This account build led to a 60% decrease in their cost per acquisition.