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Paid Search
Get your site in front of the right people at the right time.
We’re the team to get you there.
Perfect Search is a Chicago-based PPC agency obsessed with optimizing our clients’ paid search accounts, keeping tabs on the latest SEM news, and ad testing.
Plus, we’re a Premier Google Partner. This means that our paid search clients get Dedicated Google Ads reps and exclusive access to betas. Only 10% of Google Partners get this honor, so it’s kind of a big deal.
OUR PAID SEARCH PHILOSOPHY
At Perfect Search, PPC is a way of a life. (We don’t eat it for breakfast though. Donuts are where it’s at.) Our expert analysts are Google Ads certified and Bing Ads Accredited Professionals--and they’re here to help your business bring in those conversions.
This is what our paid search process is all about.
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WHAT WE’LL DO FOR YOU
Every paid search account we manage has a strong foundation in best practices. Then, the real work begins. A typical paid search engagement includes:
- Account structure optimizations
- Thorough conversion tracking analysis
- Creative targeting
- Keyword assessment and expansion
- Device targeting
- Constant ad testing
- Comprehensive reporting
- Goal tracking implementation
OUR TECHNOLOGY
Perfect Search uses a proprietary keyword build tool that helps us quickly create complex, long-tail search campaigns. We're dedicated to keyword research and creating clean, well-structured accounts, and our keyword build technology makes this simple to do.
When we introduce the power of a comprehensive paid search account, we see incredible results. For instance, we crafted 91 campaigns targeting 3.35 million keywords and 1.7 million ads (yes, million!) for a Chicago-based startup that helps college students affordably rent e-textbooks. This crazy account build wouldn’t have been possible without our proprietary keyword technology. By the way: This account build led to a 60% decrease in their cost per acquisition.