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Off-page SEO (or “off-site SEO”) are steps taken to improve your SERP rankings by taking actions outside of your own website.
Off-page SEO tactics largely revolve around your website’s backlink profile, or the sites that link back to yours. Strengthening your backlink profile improves search engine and users’ perception of your site’s quality.
Building backlinks is the core of off-page SEO, as search engines use backlinks as an indication of site content quality.Optimizing your backlink profile is a great off-page way to increase your authoritativeness and credibility in the eyes of Google.
A site with lots of high-quality backlinks typically ranks better than a site with fewer backlinks. The quality of your backlinks is more important than the quantity, but having a robust backlink profile often includes a mix of quantity and quality.
Off-page SEO is an important part of SEO and our team of SEO analysts have several years of experience in creating custom, comprehensive off-page SEO strategies for our clients.
Here’s our Off-Page SEO checklist:
With Perfect Search on your team, you can rest easy knowing your off-page SEO strategies are data-driven and effective. From reviewing spammy backlinks to presenting out-of-the-box ideas to gain new high-quality mentions, we have you covered.
Whether you’ve launched a brand-new site that needs a little SEO TLC or your business needs serious technical updates, there’s always something to optimize. Our SEO team is ready to help - contact us today.